Brand Manager Sports (mfd)

We are seeking a dynamic Brand Manager with a genuine passion for sports and the gaming industry to join our marketing team. The ideal candidate will have a strong background in brand management excellent project management skills and a deep understanding of sports marketingideally within the DACH gaming market.

As a Brand Manager you will play a key role in developing and executing brand strategies that strengthen our brand presence engage our target audience and drive business growth.

Brand Strategy Development

• Support the development and implementation of comprehensive brand strategies to enhance brand equity awareness and loyalty within the iGaming sector.
• Assist in defining brand positioning value proposition and key messaging that resonates with our target audience.

Market Research & Analysis

• Conduct market research to understand consumer behavior market trends and the competitive landscape.
• Analyze data to inform brand strategies and measure the effectiveness of initiatives.

Brand Communication

• Oversee the creation and execution of sports and games marketing campaigns across digital social media content and offline channels.
• Ensure consistent brand messaging and visual identity across all platforms.

Product & Promotions Coordination

• Collaborate with product teams to ensure brand alignment in new game launches and updates.
• Develop and manage promotional activities tournaments and events to drive engagement and retention.

Cross-Functional Collaboration

• Work closely with performance marketing product development and customer service teams to ensure brand consistency and alignment with business objectives.

Performance Monitoring & Reporting

• Track and analyze campaign performance using KPIs.
• Prepare regular reports with insights and recommendations for improvement.

Qualifications :

Qualifications

• Bachelors degree in Marketing Business Administration or related field.
• 23 years of experience in a marketing environment preferably within iGaming entertainment or sports.
• Highly experienced in offline and online sports marketing or sponsorships.
• Strong knowledge of the DACH media landscape.
• Solid understanding of digital marketing channels and tools relevant to gaming or e-commerce.
• Excellent analytical skills and ability to leverage data for decision-making.
• Strong communication and interpersonal skills.
• Creative thinker with a passion for innovation and gaming.

Additional Information :

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning.

Depending on your role and location you can expect to receive benefits like

• Annual Group Bonus Plan
• Food vouchers 138 EUR per month (working )
• Annual Holiday 5 weeks per year plus local public holidays
• Additional Its Your Game day off 1 day
• Entain & Enhance days 2 paid days off to focus on your professional or personal development
• Life Insurance / Personal Disability Insurance / Critical Illness Insurance
• Hybrid working 2 days in the office
• Sharesave Scheme
• Paid subscription to the mental wellbeing app Unmind and the training portal Udemy
• Referral Program 
• Amazing social events including EOY party
• Special day(s) off: birth of child marriage moving household etc.
• Special offers / reductions: pharmacy Magenta Erste Bank

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future - for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.

Remote Work :

No

Employment Type :

Full-time