Head of Brand & Social Media

About the Role

PTC is seeking a Head of Brand and organic Social Media as the company continues to elevate and modernize the way it communicates with customers employees partners and investors.

This person will be responsible for repositioning the PTC brand to be more human relatable and impactful clearly demonstrating the positive impact PTC has on the world through its customers and employees.

This person will also be responsible for advancing PTCs organic social media program by prioritizing informative and thought-provoking social-first content over traditional promotional tactics.

There is ample opportunity to build and mature both programs over time and solidify their respective impacts for a company of PTCs size and breadth.

The ideal candidate will ensure both programs support PTCs business goals and priorities and resonate with global audiences. They will be able to understand the big picture of whats happening across PTC and execute the brand and social programs in the context of the companys overall marketing and communications strategies.

Key Responsibilities

Brand Leadership

• Define and articulate PTCs brand philosophy positioning and identity to earn buy-in across the organization.

• Develop a multi-year brand repositioning and activation roadmap including primary objectives and areas of investment example activations and measurement programs.

• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy that begins at the brand level.

• Develop and implement measurement frameworks to track brand awareness and impact and demonstrate improvements in brand perception over time.

• Oversee creative development for brand initiatives balancing strategic direction with hands-on execution.

Social Media Strategy

• Elevate organic social media as a key pillar of PTCs communications strategy with emphasis on brand-level storytelling and social-first content.

• Define channel and account strategy including rationalizing the number of accounts and prioritizing platforms (e.g. LinkedIn TikTok YouTube) for maximum impact.

• Build a forward-looking social-first content strategy and editorial calendar with emphasis on company priorities customer achievements and employee accomplishments.

• Establish comprehensive measurement program to demonstrate impact of organic social media on overall communications strategy.

• Ensure social-first content delivers meaningful value to audiences and reinforces PTCs overall narrative.

Leadership & Collaboration

• Manage and mentor the brand and social team while fostering collaboration across marketing communications and business units.

• Serve as a strategic advisor to senior leadership on brand and social media strategy.

Qualifications

• 10 years of leading corporate brand strategy and organic social media programs.

• Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception.

• Strong track record of building business cases for brand investment and securing budgets.

• Demonstrated success building an organic social media program developing a 12-month editorial calendar and creating compelling social-first content.

• Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution.

• Exceptional communication planning and interpersonal skills.

• Experienced people manager with proven philosophy of setting teammates up for success thoughtful delegation and constructive coaching