Loyalty Strategy Lead
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
$ 92000 - 166000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Guest Engagement organization. Target is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives and guest.
Working within the Loyalty team youll create and champion impactful branding and marketing strategies that drive guest engagement and business outcomes while building the Circle brand to achieve program and enterprise goals. This work will center on delivering a seamlessly integrated experience; working cross functionally with marketing merchandising and enterprise partners to bring strategic objectives to life across all guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.
As the Loyalty Strategy Lead you will use your leadership strategic vision and analytical expertise to shape the brand ethos messaging and visual identity of Target Circlebringing our program pillars and benefits to life for millions of guests. Youll lead the continued evolution of the Circle brand ecosystem including messaging and visual identity ensuring every touchpoint reinforces the value of Targets loyalty program. This role calls for a blend of branding expertise strategic foresight strong organization and ability to influence global partners across marketing digital UX and creative.
Grounded in guest insights and business priorities you will define how we communicate the value of loyalty across channels. On any given day you may be shaping a creative brief orchestrating and prioritizing work against project timelines or driving cross-functional collaboration to bring complex initiatives to life. Your ability to connect teams build relationships and champion a clear vision while driving consistency across guest touchpoints will be key to success.
Core responsibilities are described within this job description. Job duties may change at any time.
Lead development and evolution of the Target Circle brand toolkitincluding positioning messaging visual treatment and guidelines to inform cross-channel activation.
Translate program goals into data-informed branding & marketing strategies including activations across channels and guest-facing comms (site app and owned media).
Collaborate on quarterly and in-season planning to guide roadmap for brand evolution
Identify and mitigate risks to deliverables; proactively manage stakeholder alignment across internal and external partners.
Support key strategic initiatives & ad hoc projects that advance the loyalty vision & enterprise growth.
About you
Bachelors degree or equivalent experience.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
1234 employees
Target Corporation is an American retail corporation. The eighth-largest retailer in the United States, it is a component of the S&P 500 Index.
