Packaging Website Lead
Share
Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: London UK
Subject to Consultation
About the role
The EMEA Website Lead is accountable for the strategic direction operational management and performance of the DS Smith website across all EMEA markets and language versions ensuring a unified value proposition customer offer and user experience. This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency consistency and effectiveness across all EMEA markets. This includes implementing streamlined governance shared tools and standardised workflows that enable faster execution improved quality control and a scalable digital ecosystem.
The role leads a team responsible for delivering a site that is fast intuitive and relevant consistently reflecting DS Smiths brand promise supporting lead generation and conversion and enabling commercial growth. It requires challenging the status quo creating a unified experience across diverse markets and ensuring technical robustness governance and scalability so that the website becomes a strategic business enabler and a trusted destination for customers and stakeholders.
KEY RESPONSIBILITIES
Define a clear and compelling vision for the websites role in delivering business value customer engagement and measurable growth with priority customers such as whales and most-wanted
Build and maintain a strategic roadmap that prioritises enhancements in user experience functionality performance and localization across all EMEA markets and language versions ensuring the website consistently drives traffic conversion and commercial outcomes
Support and co-own the development of governance policies and workflows for website content creation approval and publishing ensuring scalability and operational efficiency. Collaborate with the Communications and Brand team to maintain and deliver relevant consistent and localised website content that aligns with brand standards and business objectives.
Lead the planning and execution of a structured website experimentation programme including A/B testing and UX optimisation initiatives. Build business cases for proposed experiments to ensure alignment with strategic priorities and measurable outcomes and work cross-functionally with Marketing Sales IT and CX teams to integrate findings into broader digital initiatives.
Leverage analytics tools to track website performance user behaviour and engagement metrics and implement continuous optimisation strategies that improve conversion and growth with most-wanted accounts whales and 80s customers
Drive SEO/GEO improvements focused on priority topics to enhance visibility search rankings and overall discoverability across all language versions
Maintain compliance with legal regulatory and accessibility requirements including GDPR and any other relevant regulations
Build and lead a central website team responsible for UX experimentation and optimisation in line with the roadmap
Partner with key stakeholders across Marketing Communications sub-regional teams and central functions (Paper Recycling Corporate Affairs HR Talent) to ensure alignment integration and cohesion across all website initiatives.
About You
A Degree or professional qualification in Business administration Sales Marketing Communications or other relevant field of study
Demonstrated success in building a website from the ground up including defining and delivering a compelling vision that aligns internal stakeholders and drives organisational momentum. Proficiency in using Optimizely CMS to create edit and publish multilingual content across regional websites
Experience with A/B testing frameworks and experimentation platforms to validate UX improvements and conversion strategies
Basic understanding of HTML/CSS for troubleshooting and minor content adjustments as well as Dynamics 365 Marketing Forms
Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics) to monitor and optimise website performance
Knowledge of data privacy regulations (e.g. GDPR) and consent management for form submissions
Strong project management skills with the ability to define and track KPIs build dashboards (e.g. Power BI) and interpret data to drive continuous improvement
Excellent English verbal and written communication skills with sensitivity to the audience and medium in use.
Key Skills
- CSS
- HTML5
- Layout Design
- Web Development
- JavaScript
- PHP
- Web Design
- Adobe Dreamweaver
- Adobe Photoshop
- Adobe Illustrator
- Responsive Web Design
- Wordpress
About Company
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
