Brand & Sustainability Communications Manager
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Job Summary
Location: London UK
Subject to Consultation
About the role
We are looking for a strategic and experienced communications professional to join our team and play an essential role in shaping our brand narrative and strategy. This role will be responsible for owning and evolving DS Smiths long-term brand strategy defining and governing brand standards (across all touchpoints) and ensuring consistency and compliance across all customer journey interactions. As a Brand Communications Manager you will develop the strategic positioning of our communications to enhance our brand presence and drive engagement within key influencer groups in our target accounts. The development of compelling sustainability-focused communications that resonate with customer pain points and support reputational growth for DS Smith is a key area of ownership.
The role requires a multi-channel mindset and therefore a collaborative approach to engaging across many of DS Smiths functions to create content that aligns with business objectives and connects meaningfully with our target audiences. The Brand Communications Manager will be a creative thinker with excellent communication skills have a passion for creating top-of-mind brand communications and a deep understanding of the impact of innovation and sustainability on our customers. If you are ready to make a significant impact in a fast-paced purpose-driven industry/ team we encourage you to apply.
KEY RESPONSIBILITIES
Define own and maintain DS Smiths brand guidelines ensuring they are fit for purpose across all channels and customer touchpoints - be the point person for all Brand enquiries
Establish a clear governance framework that enables internal stakeholders to create materials while remaining compliant with brand standards
Collaborate with the IP Corporate Affairs team to ensure alignment with corporate branding and joint initiatives
Develop and lead a strategic brand communications framework that ensures consistency of messaging across all channels and customer interactions with the aim of establishing a cohesive aligned long-term brand position
Ensure brand communications - and content - are integrated across product service and sustainability narratives to reinforce DS Smiths value proposition and which convey the brands values mission and vision to both internal and external audiences
Develop and lead a strategic sustainability communications framework that creates consistency of messaging across all channels and customer interactions on the topic of sustainability
Manage and support market-led brand and sustainability initiatives supporting the Campaign Implementation Manager to ensure consistent application of DS Smiths brand/ sustainability positioning (communication and content).
Monitor brand & sustainability perception and messaging effectiveness using insights to refine and evolve the strategy.
About You
Experience in a communications or marketing role with a strong focus on sustainability
Proven success in developing strategic sustainability themes and aligning cross-functional stakeholders within a global business environment
Deep understanding of sustainability-related regulatory requirements particularly in packaging and how to translate these into credible communications
Strong capability to develop and execute sustainability-focused content and communications strategies that meet evolving audience expectations and external pressures
Excellent verbal and written communication skills with the ability to influence and align diverse stakeholder groups around strategic messaging
Ability to manage multiple projects and priorities with a high level of attention to detail and strategic oversight.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
