Senior Account-Based Marketing Manager, Canada Strategic Customer and Partner Marketing

Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs working backwards from customer needs to create data-driven multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills analytical capabilities and the ability to influence cross-functional stakeholders.

Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand strategic priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs with precision (events digital direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life
Success Measures:
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timeliness
Process improvement and best practice contributions

About the team
About AWS
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- 9 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience building executing and scaling cross functional marketing programs
- Experience in a business-to-business (B2B) environment high-tech products/services
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership

- Experience working with industry tools including Salesforce Marketo and online analytics packages

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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