CRM Communications Lead (15 Months FTC)

Were looking for an experienced CRM Communications Lead to join our CRM team in London on a Fixed-Term Contract for a 15 months Maternity Cover. Youll be overseeing the strategic communications narrative and creative output that excites millions of our customers about what we have to offer ensuring every message is on-brand consistent and effective.

As the CRM Communications Lead you will sit at the core of our customer communication strategy. You will own the narrative for key product and brand initiatives leading a dedicated creative teamincluding Copywriters Designers and specialist Managersto translate our product vision brand identity and pricing strategies into compelling customer-facing content. You are a strategic thinker who can balance creative quality with operational efficiency driving performance and consistency across all CRM channels.

Heres how youll be contributing to the CRM team:

• Lead the CRM Communications Strategy: Own and define the overarching customer narrative for all product and feature launches brand campaigns and pricing updates ensuring alignment with business goals and brand identity.

• Drive Cross-Functional Alignment: Act as the critical link between the creative product and CRM teams translating complex features and initiatives into clear actionable creative briefs.

• Manage and Mentor the Team: Lead and develop a team of communications  and creative professionals

• Ensure Brand Consistency & Quality: Act as the final quality check for CRM communications guaranteeing that messaging tone and visual design are accurate and consistent with our brand guidelines.

• Optimise Creative Performance: Implement process improvements and report on the Creative Teams delivery metrics focusing on efficiency and scalability.

• Drive Message Effectiveness: Oversee and utilise data from messaging testing and analysis to report on customer comprehension and resonance driving necessary optimisations.

• Strategic Brief Review: Coach and challenge the team on high-effort and high-impact creative briefs to drive best-in-class creative outcomes.

This role will give you the opportunity to:

• Have Strategic Impact: Your work will directly define how millions of customers understand our product and brand allowing you to shape the core customer experience.

• Lead and Develop: You will be mentoring and growing a high-performing creative team guiding their professional development and project output.

• Work with Autonomy: Youll have the freedom to define processes and strategies for improving creative quality and team efficiency.

• Be Analytical and Creative: Youll balance creative leadership with data-driven decision-making customer research and performance metrics to prove the effectiveness of your teams work.

About you:

• You have 7 years of experience in Customer Communications ideally within a high-volume CRM environment.

• You have significant experience leading and managing a team and are skilled in guiding team members and managing workload across diverse specialisms 

• You possess strong strategic communications experience with a proven ability to translate complex business objectives into clear compelling customer narratives.

• You are a master of brand consistency and quality control with a keen eye for detail in messaging tone and visual execution.

• You have excellent reporting and analytical skills capable of leveraging data (e.g. message testing delivery metrics) to drive strategic improvements and operational efficiency.

• You thrive in a cross-functional role able to quickly build rapport and collaborative relationships with product creative and CRM stakeholders.

Additional Information :

Were people without borders without judgment or prejudice too. We want to work with the best people no matter their background. So if youre passionate about learning new things and keen to join our mission youll fit right in.

Also qualifications arent that important to us. If youve got great experience and youre great at articulating your thinking wed like to hear from you.

And because we believe that diverse teams build better products wed especially love to hear from you if youre from an under-represented demographic.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Contract