Lead, Adobe Workfront & Marketing Platform Integrations
Share
Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a pivotal opportunity to shape our digital marketing transformation by evolving Adobe Workfront into a central orchestration platform for the Manulife Wealth & Asset Management Marketing team. As Lead Adobe Workfront & Marketing Platform Integrations youll drive connected data-driven experiences contributing directly to our mission of modernising marketing operations. Youll gain exposure to cutting-edge MarTech systems collaborate across teams and play a key role in enabling automation and measurable business impact.
Position Responsibilities
Define and execute the product roadmap for Workfront Workfront Planning and Fusion within the Adobe Experience Platform ecosystem.
Lead the design and activation of integrations between Workfront and AEP applications (CDP Analytics AJO/Marketo Target AEM Cloud).
Champion the adoption of Workfront Fusion for workflow automation and efficiency.
Own the backlog for Workfront and Fusion including new features automation and technical debt remediation.
Establish governance frameworks for Workfront (roles permissions templates naming conventions version control).
Drive user adoption through training documentation and stakeholder engagement.
Develop performance metrics and dashboards to monitor utilisation automation impact and platform health.
Ensure compliance with data privacy and security standards across integrated systems.
Partner with Marketing Strategy IT and Data teams to define business requirements and prioritise enhancements.
Required Qualifications
Bachelors degree in Marketing Business Information Systems Computer Science or a related field (or equivalent experience).
58 years experience in MarTech product ownership marketing operations or digital platform management ideally in a large enterprise.
Hands-on experience managing Workfront or equivalent project management tools (e.g. Asana Jira) configuration automation and governance.
Experience integrating Workfront with AEP tools (Analytics AJO/Marketo AEM Target) or similar marketing automation and content platforms.
Experience working within agile delivery frameworks.
Preferred Qualifications
Workfront Fusion certification or Adobe Workfront Core Developer/Administrator certification.
Adobe Experience Cloud or MarTech ecosystem experience.
Agile product management experience (Jira Aha! or similar).
Strong understanding of API-based integrations data flows and automation design.
Excellent stakeholder management and communication skills
When You Join Our Team
Well empower you to learn and grow the career you want.
Youll be recognised and supported in a flexible environment where well-being and inclusion are more than just words.
As part of our global team youll help shape the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$86250.00 CAD - $155250.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Key Skills
- Dreamweaver
- Design and visual communications
- Web contents
- CSS
- Color Synchronization
- Graphics designer
- Adobe Creative Suite
- HTML
- Product Design
- Adobe Flash
- Adobe Photoshop
- Character Design
- Adobe Freehand
- Pixel-Perfect Design
- Adobe Indesign
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
