Communications and Marketing Director

Working title: Communications and Marketing Director Position #(s):

Classification title: Program Director

Department: Communication & Public Affairs

Reports to: President & CEO / Health Officer

FLSA status: Exempt: Full-time

Wage Range: $78723 to $115655 annually; depending on number of years of transferrable experience and internal equity

RiverStone Health:

Serving the Yellowstone County community and south-central Montana for more than 50 years RiverStone Health is an essential provider of personal and public health services. Health Education Leadership and Protection HELP is what we provide to our community. From medical dental and behavioral healthcare; home care and hospice; public health services like immunizations WIC health promotion and restaurant inspections; and educating the next generation of health professionals our expertise spans all ages and stages of life.

Following the underlying principles of access affordability compassion and quality in every interaction RiverStone Health improves life health and safety for all. Foremost we are committed to creating a sense of belonging and engagement that respects the intrinsic value of every member of our team and the community we serve.

Communications & Marketing Overview:

The Communications and Marketing team supports internal and external communication as well as marketing projects for RiverStone Health including emergency risk communications. The team is comprised of the Communications and Marketing Director a Digital Communications and Event Coordinator and an Internal Communications and Engagement Coordinator.

Job Summary:

This position provides both strategic and operational leadership to the functions of the organization ensuring a strategic role in supporting the growth development and strengthening of the organization to achieve its long-term programmatic and financial objectives. This position represents the values ideals priorities and messages across
RiverStone Health by leading the development and implementation of coordinated communications in support of RiverStone Healths mission to improve life health and safety.

Essential Functions/Major Duties and Responsibilities:

A. Communications and Marketing Director Duties 80%

• Serves as a member of the Cross-Directors Leadership Team to provide strategic direction for organizational communication and external public affairs.
• Responsible for leadership development implementation and oversight of a comprehensive communications and marketing plan positioning the organization as a regional and national leader on significant health matters and raising its profile among key audiences.
• Cultivates new relationships and strengthens existing ones with the organizations stakeholders including board members elected officials public-sector leadership private-sector partners and other thought leaders.
• As needed provides communication guidance and support to the Board of Health RiverStone Health Clinic Board and other volunteer-based organizational committees.
• Develops implements and evaluates communication plans messaging earned and paid media and public relations which build and strengthen the organizations reputation while supporting strategic initiatives and adhering to brand standards.
• Works to ensure the financial success of the organization by researching planning and implementing communication strategies and initiatives to increase market share and visibility.
• Engage with external consultants and contractors providing input and guidance for publication design communications strategy media mix and ad placement.
• Works with subject matter experts to research write and release information to the news media including news releases guest columns journal articles fact sheets brochures etc.
• Develops and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the work and the impact of the organization. Serves as organizational spokesperson to outside media and organizations as directed.
• Research and implement organizational strategies to utilize existing and emerging social media and digital communication tools.
• Prepares and trains subject matter experts to help effectively communicate key concepts to various news media sources to ensure that the base of quality organizational spokespeople is maintained and expanded.
• Actively promotes RiverStone Health programs and services through community outreach activities presentations and community representation.
• Participates in assigned internal work teams committees project groups and coalition building that positions and advances RiverStone Healths core goals of being a Provider Partner and Employer of Choice.
• Monitors external and internal environment to ensure that issues that could detrimentally impact the organization are proactively handled through appropriate messaging and communication channels.
• Collaborates with subject matter experts and leaders across the organization to maintain accuracy of RiverStone Health website.
• Reviews text design and images in marketing and other communications documents for accuracy readability professional design and RiverStone Health brand standards.
• Oversee the creation of digital and print design materials photos and videos for internal and external marketing and communications.
• Responds to media inquiries and connects the media with appropriate subject matter experts across the organization.
• Attends meetings workshops and training sessions and review publications and audio-visual materials to become and remain current of principles practices and new developments in assigned work areas.
• Serves as organizational Public Information Officer (PIO) during declared public health emergencies incidents or events requiring activation of healthcare incident command.

B. Supervision and Leadership Responsibilities 15%

• Directs the work of staff establishes work schedules reviews and approves timesheets.
• Provides professional development training and support for assigned staff.
• Works in collaboration with Human Resources when recruiting hiring and onboarding; encountering behavior performance or reliability issues; and when staff request extended leave or work accommodations.
• Completes regular performance appraisals; handles employee relations incidents in a timely manner.
• Keeps current on best supervision practices through research and training ensuring compliance with applicable policies and procedures.

Non-Essential Functions/Other duties as assigned 5%

• Perform other duties as assigned in support of RiverStone Healths mission and goals.

Education and Experience:

Minimum Qualifications

• Five years of public relations/communications experience.
• Two years of leadership / supervisory experience
• Photography videography and graphic design experience.
• Experience in Adobe Creative Cloud Suite Canva and/or Office365
• Experience in WordPress
• Bachelors degree in communications public relations journalism broadcast journalism marketing public health or related field.
• Any combination of experience and training which provides the equivalent scope of knowledge skills and abilities necessary to perform the work.

Preferred Qualifications:

• Masters degree in communications public relations journalism broadcast journalism marketing public health or related field.
• Existing relationships with key news media journalists in Montana / Billings Markets.

Required Certificates Licenses Registrations:

• Valid Montana drivers license
• Proof of vehicle insurance
• Required to obtain on-the-job training in Incident Command System coursesas well as basic PIO training.

Knowledge Skills and Abilities:

• Ability to maintain a calm and measured response during difficult interactions or challenging matters such as a disaster or emergency.
• Ability to educate staff and show through example the significance and meaning of working collaboratively to maintain a positive work environment.
• Ability to conceive and pitch compelling story ideas across various media platforms.
• Excellent critical thinking listening written and oral communication skills.
• Excellent presentation and public speaking skills.
• Computer literacy in Office 365 WordPress & Adobe Creative Suite
• Knowledge of modern office procedures practices and equipment.
• Ability to display non-judgmental and empathetic listening skills.
• High degree of detail-oriented skill level.
• Knowledge and understanding of protected sensitive patient health information (HIPAA) and confidentiality.
• Ability to work collaboratively and maintain a positive work environment.
• Ability to perform job duties with integrity and innovation to ensure completion and a high level of quality.
• Ability to understand and adhere to required administrative policies and procedures.
• Creative thinking and problem-solving skills.
• Proven team-player communicating and coordinating regularly with others to maximize effectiveness and efficiency of organizational operations and activities.
• Knowledge and experience in using multiple social media platforms.

Customer Service Excellence:

• Provides Customer Service Excellence to RiverStone Healths customers including patients clients family members visitors medical staff and co-workers
• Doing things right the first time
• Making people feel welcome
• Showing respect for each customer
• Anticipating customer needs and concerns
• Keeping customers informed
• Helping and going the extra mile
• Responding quickly
• Protecting privacy and confidentiality
• Demonstrating proper telephone etiquette
• Taking responsibility for handling complaints
• Being professional
• Taking ownership of your attitude toward Service Excellence.

Supervision:

• Supervision authority of the Digital Communications and Event Coordinator and an Internal Communications and Engagement Coordinator.
• Oversee activities of volunteers interns etc. from time to time as required.

Physical Demands and Working Conditions:

• Work is mainly performed on a computer up to 8 hours per day.
• Occasional day travel required where expected to drive a vehicle which requires sitting seeing and reading signs traffic signals other vehicles etc. Travel occurs in all weather conditions including extreme heat and cold.
• Ability to lift and carry up to 30 pounds
• Create and maintain a safe/secure working environment by adhering to safety security and health requirements. Integrates injury illness and loss prevention into job activities by attending any necessary training and implementing best practices.

Freedom to Act & Decision Making:

• Acts decisively with sound judgment. Consistently applies proven problem-solving techniques.
• Responsible to assure organizational performance and reputation is enhanced among a variety of populations.
• Encourages inclusiveness during problem solving process yet skillful in making sound independent decisions.
• The work is performed under the supervision of the CEO/Public Health Officer and considerable leeway is granted for the exercise of independent judgment and initiative.
• Uses independent judgment when determining best digital content.

Communications & Networking:

• Communicates with people at all levels within the organization both informally and formally.
• Communicates with a variety of external stakeholders including media representatives and elected officials.
• Is an active listener able to build rapport and show empathy taking a genuine interest in staff clients and other stakeholders.
• Gains credibility and trust quickly and instills confidence with interpersonal flexibility perseverance honesty and integrity.
• Responsible for the delivery of proactive strategic communication and public affairs initiatives that enhance and further the work of the organization by convening a variety of stakeholders to research develop implement and evaluate initiatives.

Budget & Resource Management:

• Communications and Marketing Budget may vary from $100000 to $400000 depending on organizational capabilities grants and other needs.
• Director supervises two full time staff.

Required Experience:

Director