Director, Analytics Enablement Fixed Term Contract

London - UK

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

Director Analytics Enablement

London

6 Months FTC Highly likely to be converted to permanent

Hybrid: 3 days in the office / 2 days remote

WHO WE ARE

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviours and aspirations.

We foster an inclusive workplace that emphasises personal well-being.

YOUR ROLE

You will act as the primary point of contact for clients on digital analytics tracking and taxonomy management. Your expertise will help clients leverage their data drive marketing effectiveness and ensure consistent high-quality measurement across web CRM and media platforms. You will translate business needs into actionable solutions ensuring data accuracy consistency and strict adherence to data privacy regulations and best practices.

Key Responsibilities

Consult with clients to understand their business objectives and translate these into analytics strategies and technical requirements.
Design implement and maintain tracking solutions with a primary focus on Google Tag Manager (GTM) and Google Analytics as well as supporting other platforms as needed.
Develop document and enforce campaign naming conventions tagging standards and taxonomies to ensure clean consistent actionable data.
Ensure all data collection and analytics implementations comply with data privacy regulations (GDPR PECR) and industry best practices; advise on privacy-by-design and consent management.
Conduct rigorous QA validation and troubleshooting of analytics implementations to guarantee data accuracy and completeness.
Create clear technical documentation and client-facing presentations; communicate complex concepts to both technical and non-technical audiences.
Collaborate with internal teamsincluding strategy media web development and CRMto align analytics solutions with broader business objectives.
Stay up-to-date with analytics trends platform updates and privacy regulations adapting solutions as needed.

YOUR SKILLS AND EXPERIENCE

Tag Management: Advanced experience with platforms such as Google Tag Manager (GTM) Tealium and Ensighten.
Analytics Platforms: Skilled in Google Analytics GA4 Adobe Analytics and Amplitude for web and app measurement.
Mobile & Attribution: Familiarity with mobile measurement partners like AppsFlyer Adjust and Branch.
Customer Data Platforms (CDPs): Understanding of CDPs such as Salesforce Marketing Cloud Segment or ActionIQ.
Taxonomy & Data Governance: Experience developing and maintaining taxonomies with exposure to tools like Claravine.
Consent & Privacy: Working knowledge of consent management solutions (e.g. OneTrust TrustArc Cookiebot) and data privacy compliance.
Media & Ad Tech: Exposure to campaign tracking integrations with platforms like Facebook Ads Manager Google Ads and DV360.
Reporting & Automation: Proficiency in data visualization tools (Google Data Studio Tableau Power BI) and scripting (JavaScript Python) for analytics automation is a plus.
Data Clean Rooms: Experience leveraging data clean rooms effectively (Live Ramp InfoSum) is a plus.
General: Strong problem-solving documentation and stakeholder communication skills; ability to deliver technical solutions and insights to varied audiences. 7 years experience in analytics digital marketing technology or related roles.

Required Experience:

Director

Director Analytics EnablementLondon6 Months FTC Highly likely to be converted to permanentHybrid: 3 days in the office / 2 days remote WHO WE AREWe are RAPP world leaders in activating growth with precision and empathy at scale.As a global next-generation precision marketing agency we leverage d...