CRM Specialist Italy

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From its beginnings as a wool mill La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years yesterday through its catalogue today on the web. We are a mainly digital player selling Home furniture & linen products but also clothing for the whole family.

Connections weaver trends discoverer and creator vector of influence we create distribute and deliver our own products. Our mission Become the # 1st inspirational home & lifestyle platform for all families.

Associated with theGaleriesLafayette group and present in Italy in Milan we are lookingforaCRM Specialist.

Key Responsibilities:

Commercial Operation

• Strategy Development and Execution: Your main responsibility will be to define implement and execute the local CRM commercial strategy to support the companys business objectives.
• Communication Calendar Management: Define the commercial communication calendar for customer database engagement through email marketing and push notifications.
• Customer activation andre-engagement:be the owner of all metrics and forecastsregardingactivecustomersincreaseandre-engagement.

Data & Client Journey

• CRMLeadfor the Italian Subsidiary: Act as the point of reference for CRM activities within the Italian subsidiary collaborating with both local teams and the global team.
• Cross-functional Collaboration: Work in coordination with other marketing functions and the e-store team to ensure CRM strategy alignment with the overall commercial plan.
• Customer Journey and Automation: Set upmaintain and update customer journeys and automation flows in coordination with global inputs to ensure personalized and efficient engagement. (triggers and services journeys)
• Audience Segmentation: Segment audiences within the Customer Data Platform (CDP) for targeted communication.
• Email Marketing Workflow Creation: Create and manage workflows in the email marketing software (Adobe).
• Technical CRM audiences and data ownership:manage andmaintaina clear view of internal data sources and datamartsto provide fastaccuratecustomer insights for segmentation campaign optimization and marketing reporting.
• Work on CRM enablerssuch as Data capture datacollectionand data quality management.
• Onsite CRMactivation:Collaboration with e-store manager in defining andexecutingon site activation to increase opt-ins and NL subscriptions
• Loyalty Program Management: Set upmaintain and update the loyalty programinthecountryto enhance customer retention.
• Creative Content Development:Localize and define the layout and content of CRM communications ensuring brand consistency and engagement.
• External Partner Coordination: Coordinate and brief external partners to create necessary creative assets.
• Performance Analysis: Analyze the results and performance of CRM communications drawreportsandidentifyareas for improvement.
• A/B Testing: Set up and manage A/B tests to continuously improve CRM campaign outcomes.

Main Responsibilities:

• Customer Segmentation & Data Analysisbased on CDP environment
• New Audiences and Optimization Brief Management
• Audience Brief and DataMart Management
• Management of email marketing and communication through the different channels of the app
• Analysis and optimization ofkpis
• Management of the creation of segments and content of communications
• Definition and analysis of AB Testing
• Reports and follow-up

Whats expected from you:

• Bachelors degree in Marketing Business Administration DigitalMarketingor Advertising.
• Strong (usually3 years) of experience in B2C email marketing including campaign creation management and optimization.
• Dynamism and creativity
• Multi-tasking management skills
• Organization and customer orientation
• Minimum of 1 year experience in the management and knowledge of CRM email marketing tools and app(Adobe Campaign management is an asset)
• Analytical and planning skills
• Knowledge of Photoshop or editing tools
• Basic knowledge of html will be considered as a plus
• Fluency inenglish

Good reasons to join us:

• Excellent location in Milan
• International company
• Fast growing & young environment
• Hybrid work model (2 days/week working from home)

Curious to know more Apply! We cant wait to talk to you soon!**Please send your CV in English**

To find out more about La Redoute click here.

La Redoute is a signatory of the Diversity Charter.

As difference is a source of wealth our jobs are accessible to all.