Division Marketing Specialist

We are seeking an experienced marketing professional to champion the division marketing programs and initiatives primarily in support of leasing efforts while keeping a keen eye on maintaining Highwoods brand standards for its 5 million square-foot full-service Nashville office building portfolio.

KEY RESPONSIBILITIES:

Marketing Strategy & Execution:

Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management

Utilize Adobe Creative Suite (InDesign Photoshop etc.) to create or update leasing collateral templates and custom designs
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers eblasts virtual staging videos photography social media)
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events

Digital Marketing & Online Presence

Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar LoopNet etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce)

Leasing Support & Sales Enablement

Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking
Develop and maintain a Featured Property guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation

Event Planning & Customer Engagement

Plan and coordinate broker and office social events
Support Property Managers in executing Customer Experience events including marketing communications and on-site setup as needed

Collaboration & Cross-Functional Coordination

Partner with internal teams (leasing development property management customer experience corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A marketing and Customer Experience).
Support special projects as needed

Education & Experience

Bachelors degree in Marketing Communications Business or related field
35 years of experience in marketing or a similar role involving property marketing and branding
Experience managing marketing budgets and tracking ROI
Event planning or corporate event coordination experience is a plus
Proficient in Social Media marketing including LinkedIn Instagram etc
Experience working in commercial real estate (a plus but not required)

Technical Skills

Proficiency with Creative Suite publishing programs (InDesign Photoshop and Illustrator) in addition to PowerPoint Word and Excel
Familiarity with CRM systems (Salesforce preferred).
Strong understanding of email marketing platforms and digital marketing tools
Experience with property listing platforms (CoStar LoopNet etc.) a plus but not required

Marketing & Communication Skills

Strong written and verbal communication skills
Ability to create compelling marketing collateral and messaging
Understanding of brand consistency and design principles
Ability to manage social media and e-marketing strategies on LinkedIn and Instagram

Organizational & Project Management Skills

Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong attention to detail and accuracy
Proven ability to meet deadlines and coordinate with multiple stakeholders.

Interpersonal & Team Collaboration

Strong interpersonal skills and a customer-service mindset
Versatile/flexible with ability and willingness to take on responsibilities tasks and requests
Ability to work independently and collaboratively in a fast-paced environment

Why Join Us

At Highwoods were more than just a commercial real estate companywere in the business of creating remarkable workplaces that inspire and support growth community and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation care and commitment to quality we deliver exceptional spaces that are worth the commute add value to our customers and positively impact our communities.

What Sets Us Apart

As part of the Highwoods team youre not just taking on a job; youre joining a culture that values integrity collaboration and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this cultureits not just words on a page but a way of working and living every day.

When you join Highwoods youll bring your unique skills experiences and values to life through our shared mission. Together we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.

Our Vision in Action

• People-Focused Culture: As a Highwoods teammate youll work in a supportive environment where your growth and success are as important as that of our customers.
• Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers their teams and our shareholders.
• Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.

Ready to make an impact

Join us as we lead the evolution of commercial real estate for the benefit of our customers communities and investors. Lets create exceptional experiences and environments together.

Required Experience:

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