Manager Of Paid Search Gdm (Gray Media Group)
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM (Gray Media Group):
Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nations largest media companies. We combine local market insight with enterprise-level technology to deliver integrated performance-driven advertising solutions. Our teams lead strategy execution optimization and reporting across the full digital ecosystem partnering with stations and clients to drive measurable growth. We move fast innovate constantly and are committed to delivering a world-class experience at every stage.
Job Summary/Description:
The Manager of Paid Search leads GDMs in-house SEM team overseeing strategy execution optimization workflow and innovation across all non-programmatic search channels. This leader is responsible for building and scaling a high-performing SEM operation introducing advanced Google capabilities (PMAX LSAs Shopping etc.) and ensuring campaigns are accurate fast and sales-ready. The role requires exceptional communication skills and the ability to translate technical SEM guidance into clear client-friendly messaging. This manager works closely with the Director of Paid Media & Managed Platforms to deliver excellence at scale.
Duties/Responsibilities include but are not limited to:
- Lead and develop the Paid Search team ensuring high-quality execution at scale
- Oversee all SEM campaigns including LSAs PMAX Shopping and advanced automation tools
- Drive innovation testing and new product adoption across search channels
- Maintain strong communication with stations offering clear sales-minded guidance
- Build efficient workflows QA processes and optimization frameworks
- Partner with the Director of Paid Media & Managed Platforms on forecasting product strategy and growth
- Ensure fast turnaround times and operational excellence
Qualifications/Requirements:
- 5 years managing SEM teams in an agency or high-volume environment
- Expertise in Google Ads: LSAs PMAX Shopping bid automation SaaS platforms
- Proven ability to build train and scale a high-performing team
- Exceptional communication skills with the ability to simplify SEM for sales and clients
- Strong operational discipline and ability to manage large campaign volume
- Experience working with broadcast or multi-market organizations preferred
- Ability to work quickly innovate and adapt in a fast-paced digital environment
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Gray Television, Inc. (NYSE: GTN and GTN.A) owns and/or operates over 100 television stations across 56 television markets that collectively broadcast more than 200 program streams including 103 channels affiliated with the CBS Network, the NBC Network, the ABC Network and the FOX Net ... View more
