DirectorSr Director, DigitalOmnichannel Marketing

San Diego, CA - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Summary

The Director/Sr Dir Digital/Omnichannel Marketing will leverage your deep understanding of digital marketing strategy media technology and analytics to drive business engagement. The ideal candidate is both strategic and hands-on blending scientific understanding with marketing innovation to direct measurable business impact across digital field and traditional channels. This position will collaborate cross-functionally with brand leadership internal stakeholders and external agency partners. As Gossamer Bio builds its first commercial organization this leader will design and operationalize our omnichannel foundations from the ground up including infrastructure processes partnerships and governance. This position reports to the SVP Marketing.

Essential Duties and Responsibilities

Define and implement scalable omnichannel operating models processes and tools for a growing commercial organization.
Serve as a hands-on builder establishing the foundation for omnichannel operations vendor selection and campaign execution.
In partnership with commercial operations ensure alignment on data infrastructure marketing technology CRM and analytics integrations.
Develop and execute an omnichannel marketing vision aligned with corporate brand portfolio and commercialization strategies.
Lead cross-functional collaboration between Marketing Sales Medical Affairs IT Analytics and Agency partners to ensure cohesive execution.
Define and operationalize audience segmentation journey mapping and personalized engagement strategies across digital and offline channels.
Build marketing automation programs to drive lead nurturing HCP engagement and patient awareness initiatives.
Partner with analytics and insights teams to develop data-driven optimization frameworks and measure channel performance.
Design and implement core data infrastructure CRM marketing automation capabilities through martech platforms (e.g. Salesforce Marketing Cloud Veeva etc).
Champion digital marketing within the marketing organization fostering a test-and-learn culture.
Ensure compliance with industry regulations while innovating in digital engagement.
Establish KPIs dashboards and performance standards for marketing effectiveness.
Manage the budget for the function evaluate the cost-effectiveness of spending and ensure the appropriate allocation of resources.

Job Qualifications

Education Certifications Experience

Bachelors degree required advanced degree in business or marketing preferred.
10 years of marketing experience within the biotechnology or pharmaceutical industry. With 6 years of experience in a management or leadership role of people or function.
6 years of digital marketing experience with a strong understanding of best practices and emerging trends across multiple channels including websites email marketing mobile apps and media.
Experience building and executing Omnichannel marketing in launch settings or early commercial build environments strongly preferred.
Proven track record of developing shaping and optimizing HCP and/or Consumer digital experiences.
Analytical mindset with experience using data to drive decisions and optimize performance.
Excellent relationship-building and business-partnering experience across multiple departments external partners customers and patients.
The ideal candidate can operate effectively in a lean fast-paced environment leading through influence and collaboration.

Knowledge Skills and Abilities

Strong understanding of healthcare market dynamics HCP engagement and patient behavior insights.
Strong problem-solving abilities with a data-driven approach to decision-making and strategic planning.
Advanced communication and presentation skills with the ability to engage and influence internal and external stakeholders.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

SPECIAL WORKING CONDITIONS

San Diego or remote with a strong preference for the West Coast.
Requires up to 25% travel.

Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national state and local laws governing nondiscrimination in employment.

The expected salary range for this position is listed below. Actual pay will be determined based on experience qualifications and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below.
Gossamer Bio offers highly competitive benefit plans and programs including medical dental and vision insurance 401(k) and 401(k) matching long-term incentive plan disability plan vacation pay sick time holiday pay and work personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits please visit Range

$225000$265000 USD

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Required Experience:

Exec

SummaryThe Director/Sr Dir Digital/Omnichannel Marketing will leverage your deep understanding of digital marketing strategy media technology and analytics to drive business engagement. The ideal candidate is both strategic and hands-on blending scientific understanding with marketing innovation to ...