Performance and Growth Marketing Manager

The Performance & Growth Marketing Manager will lead mazeeds marketing growth engine across the full customer lifecycle from acquisition to activation retention and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption engagement and lifetime value (LTV). 

Responsibilities: 

1. Strategy & Leadership 

• Develop and execute a holistic growth and performance marketing strategy covering acquisition activation retention and re-engagement. 

• Own key growth metrics including CAC LTV retention rate activation rate and active users. 

• Work closely with the Content Design and Product teams to ensure alignment between marketing activities and business priorities. 

• Lead mentor and develop the performance and growth marketing team. 

1. Acquisition & Funnel Optimization 

• Plan and manage digital campaigns across all paid channels (Google Meta LinkedIn YouTube etc.) to drive high-quality leads and sign-ups. 

• Collaborate with the Sales and Product teams to ensure smooth handover and conversion tracking across the funnel. 

• Continuously test and optimize creatives targeting landing pages and conversion flows to maximize ROI. 

1. Growth & Retention 

• Build and manage user activation and engagement campaigns through email in-app messages and marketing automation. 

• Partner with Customer Success and Product to identify user drop-off points and launch retention experiments. 

• Launch cross-sell upsell and referral initiatives to increase user lifetime value (LTV). 

1. Data Analytics & Experimentation 

• Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly. 

• Design and execute A/B tests to validate hypotheses and drive continuous improvement.  

• Leverage analytics tools (Google Analytics HubSpot etc.) to uncover insights and inform growth strategies. 

1. Cross-Functional Collaboration 

• Collaborate with the Design and Content teams on messaging storytelling and creative optimization. 

• Work with Partnerships and Communications to support co-marketing initiatives that boost reach and engagement. 

• Align with Finance and Management on budgeting forecasting and ROI reporting. 

Qualifications :

To be a successful candidate for this role and a start Performance Marketing & Growth Manager we will look for:
 

• 5 years of experience in performance or growth marketing preferably within SaaS fintech or B2B tech in GCC. 

• Proven experience managing paid campaigns across Google Ads Meta LinkedIn X and Snapchat and other digital platforms. 

• Strong command of HubSpot Google Analytics Meta Business Suite is a must

• Hands-on experience with marketing automation and engagement tools like WebEngage MoEngage or similar. 

• Solid understanding of tracking attribution and conversion optimization. 

• Data-driven mindset with strong analytical and A/B testing skills. 

• Excellent communication and collaboration skills comfortable working with cross-functional teams (Content Design Product Sales). 

• Up-to-date with the latest trends and best practices in performance and growth marketing. 

Additional Information :

If youre excited to embark on this journey with us to be part of an innovative team thats changing the game for small businesses we encourage you to apply. At mazeed we dont just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success and together well reach new heights in the world of finance and accounting.

Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation comprehensive health coverage professional development opportunities work-life balance initiatives an inclusive company culture and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.

Remote Work :

No

Employment Type :

Full-time