Marketing Director
Share
Job Location:
Glen Allen, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Company Details
Berkley Specialty Excess provides excess and surplus lines coverages for mid-market companies with hardto place specialized risks including environmental (excess and primary); excess energy and excess for other industry verticals to be developed with the possibility of including excess general casualty that involve moderate to high degrees of hazard and require highly negotiated terms to meet buyers needs. The distribution of products is limited to industry specialized brokers wholesale for all products and large retail brokers for environmental products.
Company URL: company is an equal opportunity employer.
Responsibilities
We are a specialty insurance company in start-up mode building a modern agile and client-focused business. As we continue to grow we are looking for a hands-on strategic Director of Marketing to lead the development of our marketing function. This role offers the opportunity to build marketing capabilities from the ground up establish our brand in the market and drive the strategy that will fuel our growth.
The Director of Marketing will be the companys first marketing hire responsible for setting strategy while executing critical marketing initiatives. This individual will define our brand identity tone and voice ensuring consistent and differentiated positioning in the marketplace. The Director will partner with corporate marketing and external agencies but must also be comfortable rolling up their sleeves and acting as a one-person department at the outset. As the company grows this leader will have the opportunity to build and manage a marketing team.
Why You Should Join Us
- Unique opportunity to be the founding marketing leader and define the companys brand and strategy.
- High visibility role with direct access to senior leadership and influence on company growth.
- Ability to shape and scale the marketing team over time.
- A dynamic entrepreneurial environment backed by the resources of a larger organization.
Strategy & Brand
- Develop and own the overall marketing strategy aligned with business objectives.
- Define and articulate the companys brand identity tone and voice and ensure consistency across all channels.
- Establish market positioning and differentiation strategies to elevate visibility in the specialty insurance sector.
Execution & Enablement
- Launch and manage campaigns across digital email and traditional channels to generate awareness leads and engagement.
- Oversee email marketing and nurture programs to support business development and relationship building.
- Produce marketing collateral thought leadership content and product marketing content.
- Work with corporate marketing and external agencies to deliver creative assets media and campaigns.
Analytics & Growth
- Define marketing KPIs and report on performance to leadership.
- Use data-driven insights to refine strategies and optimize campaign results.
- Identify new opportunities to expand marketing reach and impact.
Leadership & Future Growth
- Serve as the companys marketing expert and advisor to leadership.
- Build out marketing infrastructure processes and vendor relationships.
- Recruit manage and mentor a marketing team as the function expands.
Qualifications
- 10 years of progressive marketing experience with a track record of developing and executing integrated strategies.
- Demonstrated success in defining brand strategy tone and voice in a B2B or professional services context.
- Strong hands-on expertise in email marketing and digital channels.
- B2B marketing experience required; insurance or financial services industry experience strongly preferred.
- Proven ability to operate independently in a start-up or entrepreneurial environment.
- Strong project management and communication skills; ability to influence at the executive level.
- Experience leading teams or managing direct reports; comfortable growing into a people leadership role.
Education
- Bachelors Degree in marketing communications or a related field required.
Additional Company Details
The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:
Base Salary Range: $130000 $140000
Eligible to participate in annual discretionary bonus.
Benefits: Health Dental Vision Life Disability Wellness Paid Time Off 401(k) and Profit-Sharing plans.
The actual salary for this position will be determined by a number of factors including the scope complexity and location of the role; the skills education training credentials and experience of the candidate; and other conditions of employment.
The application window for this role is estimated to be open through January 30 2025 but may be extended if necessary please submit your application as soon as possible prior to January 30 2025.
Sponsorship Details
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Berkley is a leader in commercial lines insurance, with over 60+ specialized businesses - each with deep expertise in an industry, product, or regional niche.
