Influencer & PR Manager (Raw Sugar)
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 130000 - 145000
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
ABOUT RAW SUGAR LIVING
Raw Sugar Living is a personal care brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. Since 2014 we have mainstreamed premium-quality and vegan-friendly personal and hair care products recognized by our signature Bamboo Tops & White Bottles. We continue to innovate new and eco-friendly clean products because everyone has the right to feel beautiful and love the skin they are in. Learn more at .
WORKPLACE
Los Angeles CA / hybrid (2 days/week in office)
ABOUT THE ROLE
Raw Sugar is seeking a creative and driven Influencer & PR Manager to help shape the brands voice and amplify its presence across media and influencer channels. Youll play a key role in building meaningful relationships leading influencer programs and driving public relations initiatives that bring our mission of clean affordable beauty to life.
At Raw Sugar we believe in clean beauty thats good for you and kind to the planet. If youre passionate about storytelling influencer culture and building connections that inspire self-care and positivity wed love to hear from you.
WHAT YOU WILL DO
- Lead Influencer Programs: Manage end-to-end influencer partnerships from identification and outreach through contracting content creation and performance analysis ensuring every collaboration reflects Raw Sugars brand values and aesthetic across all tiers (nano to mega influencers).
- Drive PR Strategy & Execution: Develop and implement media relations plans that build awareness and strengthen Raw Sugars reputation within the beauty industry.
- Manage Product Seeding & Gifting: Coordinate strategic product seeding programs PR mailers and influencer gifting strategies that create compelling unboxing experiences for influencers and editors.
- Create Impactful Content Briefs: Develop creative briefs for beauty content including tutorials GRWM videos reviews and before/after transformations that drive engagement.
- Build & Nurture Relationships: Cultivate strong connections with media contacts influencers and brand partners to drive authentic storytelling and earned media coverage.
- Support Brand Moments: Coordinate press releases media kits events and launch activations to maximize brand visibility.
- Manage Agency Partners: Collaborate with external PR and influencer agencies to deliver cohesive high-impact campaigns across earned owned and shared channels.
- Measure & Optimize: Track KPIs and campaign metrics to inform strategy and demonstrate ROI.
- Collaborate Cross-Functionally: Partner with marketing creative and legal teams to ensure brand alignment and compliance.
Requirements
WHAT YOU BRING
- Bachelors degree in Communications Public Relations Marketing or related field
- 4 years of experience in influencer marketing and/or PR ideally within beauty or personal care
- Proven track record managing influencer programs and PR campaigns that drive measurable engagement and brand awareness
- Strong network of and awareness of beauty influencers makeup artists and beauty editors
- Deep understanding of beauty content formats and platform best practices (Instagram TikTok YouTube)
- Experience with affiliate marketing and gifting platforms (e.g. #ShopStyle LTK)
- Knowledge of the beauty retail landscape (remove of for conciseness) and familiarity with ingredient trends and the clean beauty movement
- Excellent communication relationship-building and project management skills
- Strong attention to detail with a creative proactive mindset
- Thrives in fast-paced collaborative environments
Benefits
PERKS & BENEFITS
Raw Sugar Living offers a comprehensive benefit package which includes fully paid medical dental and vision plans company-paid disability and life insurance paid time off 401(k) match wellness perks including free access to the Calm app and more!
The annual base salary range for this full-time position is $130000-$145000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors including but not limited to: location education skills training and experience.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status disability status age sexual orientation gender identity and expression marital status or any other legally protected factor. Raw Sugar Living is committed to offering reasonable accommodation to job applicants with disabilities. Raw Sugar Living does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
Required Experience:
Manager
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Conflict Management
- Social Listening
- Event Planning
- Strategic Planning
- Social Media Management
- Copywriting
- Writing Skills
About Company
WM Partners is a trusted partner, transforming natural consumer brands that help consumers lead a healthy and active life. Our portfolio companies include Wellmore Holdings, Raw Sugar Living, Allergy Research Group and Primal Harvest. Wellmore Holdings owns and operates a portfolio of ... View more
