Assistant IMC & Social Manager
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title
Assistant IMC & Social ManagerJob Description
Responsibilities:
- Develop and implement integrated social media strategies and planning framework that effectively communicates the brands strategy and value proposition.
- Lead the planning and execution of owned media channels (e.g. Wechat Video Channels Weibo Little Red Book etc) to produce high-quality impactful contentdriving social buzz impressions engagement and follower growth.
- Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement.
- Oversee brand visual presentation across the official website WeChat Mini Program and owned social platforms to ensure seamless and consistent consumer experience across all brand touchpoints.
- Partner with cross-functional teams (RBU Commercial PR etc.) to build a systematic content asset library brand asset guidelines and standard operating procedures (SOPs).
- Maintain strong market sensitivity and proactively uncover consumer insights. Identify new digital and social opportunitiesincluding potential target audience expansion occasion-based marketing and competitor trendsto drive meaningful innovation in consumer activation through collaboration with internal and external partners (e.g. key accounts digital channels KOLs and communities).
You are a part of
You will report to Philips Media and Social leader collaborating with many other teams including RBU CRM PR Media EC Offline Insights team etc.
To succeed in this role you should have the following skills and experience
- Masters or Bachelors. Minimum of 5 years of experience in digital or social marketing; IMC experience is a plus.
- Hands-on experience in managing brand-owned social media account matrices within the last 5 years with demonstrated success cases
- Strong understanding of consumer insights social media landscape and business acumen
- Very familiar with the audience preferences and engagement tactics of major social platforms as well as contemporary youth culture and trending topics.
- Brand experience is required; agency experience in social media management or personal experience in building social media accounts is a plus.
- Proven ability to manage challenging situations collaborate effectively across functions and demonstrate strong ownership agility creativity and passion.
- Ability to work independently manage projects with maturity and exert strong influencing skills.
- Entrepreneurial mindset results-driven with strong analytical and decision-making capabilities.
- Excellent written and verbal communication skills in both English and Chinese.
Required Experience:
Manager
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
