Head of eCommerce
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
COMPANY:
Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NÜTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.
ROLE SUMMARY:
The Head of eCommerceis responsible forshaping andleading theexecutionour commercialecommercestrategyusing our brands to create sales resultsthrough 1P and 3Pecommchannels. The role involves overseeing all aspects of our eCommerce business which has two core pillars: first ismanaging the relationship of our eCommerce partners building those partnerships to mutual value &growthanddelivering commercialsales and shareresults through awell-plannedand executedgo-to-market strategy. The second issupporting sales regions with theircustomersecommagendas which supports a wide spectrum of conversations from starting in theecommchannel tosophisticatedcapabilities like digital assortment and digital shelf optimization.This roleis responsible forcreating and executing a robust eCommerce strategy that aligns with our overall business goals ensuring our online presence reflects the premium quality and unique attributes of our products. Byleveragingindustry insights advanced digital shelf analytics and innovative digital solutions this role aims to maximize onlinesales& share create unique ways to connect our brands to consumers and deliver exceptional digital shelf experience.
RESPONSIBILITIES:
Develop and execute ecommerce strategy to drive growthinecommchannel whilealigningwith businessobjectives. Set and manage KPIs to track performance and success.
Analyze financial and digital media data toidentifygrowth opportunities andoptimizecampaigns.
Manage and mentor ecommerce team fostering a high-performance culture.
Provide expert thought leadership to sales regions supporting their key customers ecommercepriorities.
Coordinate with cross-functional teams including our brand marketingand brand activationteam to ensure cohesiveand creativeexecution of brand initiatives.
Manage and bring to growth relationship withecommercepartners like UberDoorDashand Instacart.
Develop and manage the ecommerce budget and other resources ensuring efficient resource allocation.
Conduct financial analysis to support decision making and planning.
EXPERIENCE & QUALIFICATONS:
Minimum 5 to 8 years experience in business development CPGsalesand/or eCommerce management
Proventrack recordof driving significant online sales growth & managing successful digital platforms both 3P party and owned 1P.
Strong understanding of digital marketing and media strategies media measurement and digital creative excellence.
Excellent leadership communication & interpersonal skills with the ability to collaborate effectively with diverse teams.
Proficiencyin eCommerce measurement tools (CommerceIQ) analytics tools (e.g. Google Analytics) and CRM systems.
Data-driven mindset with strong analytical and problem-solving abilities.
P&L management financialresultsand commercial strategy.
Ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously.
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
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LinkedIn @ Labatt Breweries of Canada
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Required Experience:
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About Company
Labatt Breweries is one of Canada’s founding businesses and its leading brewer. Our roots go back 175 years to a single small brewery founded by John Kinder Labatt in London, Ontario in 1847 – where our hometown brewery still stands. Today, we are truly a national brewer. With over 3, ... View more
