Marketing Manager, E-Commerce
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title
Marketing Manager E-CommerceJob Description
Job Responsibilities:
- Lead channel marketing strategy and calendar planning base on by category annual plan. And set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support to nail down the detailed plan and 100% execution for maximized campaign output.
- Closely work with channel team to catch up the new marketing trend and initiated new shopper engagement approaches to enhance marketing agility & Channel partnership via joint marketing campaign/strategic project cooperation.
- Take ownership for continues improvement from campaigns investment efficiency and make guideline with campaign purpose on how to deliver the good performance and how to judge ROI from media investment.
- Closely work with category & media team to optime paid media performance and adjust base on real time performance and work out campaign review.
- As a core initiator & connection bridge with internal RBU team and external channel team to continuously improve the shopper decision journey via content paid media store engagement campaign CRM live stream etc.
- Conducting industry/market research and benchmark analysis to generate outside-in perspectives.
- Closely work with category sales & data team for Ali paid media strategy incl. new shopper targeting loyal shoppers activation drive specific traffic to help big promotion boost and etc.
Minimum required Education:
Bachelors / Masters Degree
Minimum required Experience:
-Minimum 5 years of experience in E-commerce management for leading consumer brands;
-Familiar with e-commence market place development with proven track of record;
-Consumer industry domestic appliance or FMCG industry experience is preferred;
-Strong communication and presentation skills;
-Positive self-motivated
-Ability to manage and influence multiple stakeholders on various levels.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
