Head of Marketing, Australia
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
ABOUT GREYSTAR
Greystar is a leading fully integrated global real estate platform offering expertise in property management investment management development and construction services in institutional-quality rental housing. Headquartered in Charleston South Carolina Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America Europe South America and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States managing more than one million units/beds globally. Across its platforms Greystar has over $79 billion of assets under management including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more visit .
JOB DESCRIPTION SUMMARY
As Head of Marketing Australia youll set the strategic direction for all marketing activity across our Build-to-Rent and Student Accommodation brands. Reporting to the Senior Director of Operations youll lead a talented in-house team and agency partners to deliver commercially aligned data-driven marketing that drives leasing velocity elevates the resident experience and enhances brand strength.Youll bring together creativity and commercial acumen - ensuring every campaign activation and initiative drives real results while reflecting Greystars premium brand experience.
JOB DESCRIPTION
Key Accountabilities
- Define and deliver the strategic marketing agenda for our Australian portfolio.
- Lead the development and execution of multi-channel marketing campaigns that drive occupancy brand awareness and resident engagement.
- Translate market insights and data into actionable strategies and performance improvements.
- Manage and mentor the national marketing team fostering a culture of accountability and excellence.
- Oversee agency and supplier relationships ensuring creative output is on-brand on-brief and on-budget.
- Partner closely with Operations Sales and Asset Management to deliver integrated performance-focused campaigns.
- Champion ROI measurement and reporting to guide strategic business decisions.
- Build and protect cohesive premium brand identities across all touchpoints.
About You:
Youre a strategic commercially minded marketing leader with a passion for customer experience and brand storytelling. You thrive in fast-paced environments and bring a blend of creativity data fluency and leadership finesse.
Youll bring:
- Proven senior marketing leadership in real estate hospitality or lifestyle sectors: ideally in BTR or Student Accommodation.
- Experience leading brand and performance marketing across multi-site portfolios.
- Confident in delivering campaigns across both domestic and international markets.
- Strong capability in data-led campaign design and ROI reporting.
- Demonstrated team leadership and cross-functional collaboration skills.
- A customer-centric mindset with a focus on innovation and impact.
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging and all communication will come from official Greystar email addresses (@). If you receive suspicious requests please report them immediately to.
Greystar is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us youll be part of an organisation that encourages diversity supports charities and environmental initiatives.
We encourage Aboriginal and Torres Strait Islander and people of all backgrounds to apply. If you have any support or access requirements we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
At Greystar, we offer apartments in desirable locations near shopping, dining, and workplaces. Browse through our wide selection of apartments for rent and find your dream home today.
