Email Marketing & CRM Integration Specialist
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
- Lead end-to-end email campaign management including strategy design (using existing templates) production copy-editing distribution and reporting
- Design and build a variety of emailsfrom conversion-focused sales campaigns to season announcements event reminders donor communications and audience engagement
- Utilize Tessitura (CRM) to pull lists segment audiences and track performance; execute campaigns through Wordfly (email platform)
- Ensure impeccable standards in grammar style and brand alignment across all campaigns
- Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
- Collaborate closely with Marketing Box Office Advancement and PR teams to coordinate messaging and timing
- Track and report on key metrics including open rates CTR and conversions delivering regular campaign summaries
- Test deliverability across devices and email clients to optimize performance
- Maintain brand stewardship crafting emails that embody the brands unique voice and visual identity
- Work with audience segments including subscribers single ticket buyers and prospects
- Collaborate with freelance copywriters designers photographers and external vendors
- Document all processes you establish as new SOPs are developed
Qualifications :
- 3 years of digital marketing experience with strong email marketing expertise
- Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable)
- Experience with CRM tools that have integrated email marketing capabilities
- Proven track record managing multiple email campaigns targeting different audiences
- Strong copy-editing and proofreading skills with meticulous attention to grammar messaging and clarity
- Analytical mindset with ability to track metrics and optimize for higher conversion rates
- Knowledge of email deliverability testing across devices and clients
- Experience with clients or organizations that have a ticket sales component (bonus)
- Familiarity with Asana for project management tracking (helpful but not required)
- Process-driven approach with ability to create and follow SOPs
- Performing arts or adjacent industry experience is a bonus
- Resourceful tenacious and resilient with a sense of humor
- Passion for supporting team success
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Our client has built a stellar reputation as a leading cultural institution and is embarking on an exciting period of growth. With ambitious initiatives including a beautiful new headquarters and event space, hosting the internationally acclaimed Ring Cycle, expanding Film Studio capa ... View more
