Field Marketing Strategist
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Job Location:
Tysons Corner, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Field Marketing Strategist
At Strategy Software Field Marketing is at the center of how we create demand accelerate deals deepen customer relationships and drive pipeline across key regions and industries. As a Field Marketing Strategist you will help design and execute high-impact programs from workshops and executive roundtables to large tradeshow partner activations and vertical campaigns that directly support pipeline creation and sales success.
This role partners closely with Sales Business Development Product Marketing Partners and the broader GTM team to ensure our field activities are aligned to territory needs and account priorities. The ideal candidate is organized analytical creative and excited to help build the future of field marketing at Strategy.
The Impact You Will Have
Pipeline & Revenue Support
Support quarterly pipeline goals across assigned regions or verticals helping drive predictable opportunity creation
Ensure event MQLs and partner-sourced engagements are properly captured routed and tracked in Salesforce
Monitor sales follow-up and conversion activity to improve lead-to-opportunity outcomes and accelerate velocity
Strategic Program Execution
Help develop and execute multi-touch field programs including workshops executive roundtables tradeshows partner co-marketing events and ABM initiatives
Build detailed program briefs timelines run-of-show guides attendee insights and wrap-up reports
Coordinate cross-functional inputs from Sales Product Marketing Partners and Demand Gen to ensure integrated program delivery
Support experimentation and optimization frameworks to improve program effectiveness over time
Sales Team Partnership
Work closely with AEs BDRs and regional leaders to align field programs to territory priorities and strategic accounts
Provide pre-event enablement and post-event follow-up playbooks to help Sales drive next steps and pipeline
Join regional sales syncs to stay aligned on account-level motions whitespace opportunities and in-quarter needs
Operational Excellence
Maintain program trackers timelines attendee lists and regional dashboards for visibility across Marketing & Sales
Manage vendor coordination invoicing budget tracking and partner sponsorship deliverables
Measure program success using Strategys pipeline dashboards attribution models and campaign reporting frameworks
Support continuous improvement of event processes SLAs and data hygiene
What We Look For
Core Experience
24 years of experience in field marketing events demand generation or B2B marketing roles
Experience partnering closely with Sales or supporting territory-based marketing
Understanding of B2B funnels lifecycle stages and event-to-pipeline motion
Skills & Tools
Familiarity with Salesforce Marketo and project management tools (Wrike a plus)
Strong proficiency in Excel/Sheets for managing lists budgets and pipeline reporting
Ability to juggle multiple programs across regions with strong attention to detail
Strategic & Analytical Mindset
Comfortable interpreting pipeline funnel and attribution metrics to help shape program decisions
Strong communicator who can clearly articulate program goals expectations and results to GTM stakeholders
Ability to translate product and value messaging into compelling field experiences
Who You Are
Highly organized resourceful and solution-oriented
Positive collaborative and able to work cross-functionally with Sales Product and Partners
Curious about AI analytics data architectures and how customers adopt modern BI
Excited to help build a best-in-class Field Marketing function as Strategy grows
Additional Requirements
Willingness to travel (40% or more) for events partner programs and regional activations
Interest in enterprise technology is a strong plus
Additional Information :
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race creed color religion national origin gender sex sexual orientation gender identity disability veteran status age genetic information or any other legally-protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at .
Visit Strategys Careers page for additional information.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Computer Hardware
- Customer Service
- Hand Tools
- Computer Networking
- Field Service
- POS
- Windows
- Mechanical Knowledge
- Service Technician Experience
- Merchandising
- Project Coordination
- Troubleshooting
About Company
We provide powerful software solutions and expert services that empower every individual with actionable intelligence, helping enterprises unleash the full potential of their people and investments. Our analytics and mobility platform delivers high-performance business applications th ... View more
