Our client is a global player in the digital advertising and ad-tech ecosystem partnering with the worlds leading media platforms and helping brands scale through high-converting creative solutions and intelligent performance optimization.
With 250 professionals across the U.S. Central Europe and beyond they operate with a fast-moving data-first performance culture.
They are now seeking a Head of Performance - a strategic hands-on leader who will build the performance marketing function from the ground up design scalable processes and drive measurable growth across channels.
Key Responsibilities
- Build a full-cycle performance marketing organization and operational processes from scratch.
- Define and execute multi-channel acquisition strategies including experimentation and testing roadmaps.
- Develop robust tracking analytics and BI infrastructure for ROI CAC CPL and LTV measurement.
- Own and optimize unit economics models to ensure profitable and scalable growth.
- Recruit manage and mentor performance leads across multiple strategic verticals.
- Launch and oversee initial campaigns to validate strategy accelerate learnings and optimize spend efficiency.
- Partner closely with analytics creative and product teams to align performance goals with broader business objectives.
Requirements
- Experience in performance marketing growth or digital leadership roles.
- Proven success in building performance teams and systems from the ground up.
- Deep understanding of paid acquisition channels: Meta Google Ads TikTok ASA DSPs programmatic affiliates etc.
- Strong analytical mindset with expertise in tools such as AppsFlyer Adjust GA Power BI or Tableau.
- Solid command of unit economics attribution models and key growth metrics (ROI CAC LTV Retention).
- Demonstrated leadership capabilityable to manage mentor and inspire cross-functional teams.
- Fluency in English.
- Experience in agency environments is a strong advantage.
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Our client is a global player in the digital advertising and ad-tech ecosystem partnering with the worlds leading media platforms and helping brands scale through high-converting creative solutions and intelligent performance optimization. With 250 professionals across the U.S. Central Europe and b...
Our client is a global player in the digital advertising and ad-tech ecosystem partnering with the worlds leading media platforms and helping brands scale through high-converting creative solutions and intelligent performance optimization.
With 250 professionals across the U.S. Central Europe and beyond they operate with a fast-moving data-first performance culture.
They are now seeking a Head of Performance - a strategic hands-on leader who will build the performance marketing function from the ground up design scalable processes and drive measurable growth across channels.
Key Responsibilities
- Build a full-cycle performance marketing organization and operational processes from scratch.
- Define and execute multi-channel acquisition strategies including experimentation and testing roadmaps.
- Develop robust tracking analytics and BI infrastructure for ROI CAC CPL and LTV measurement.
- Own and optimize unit economics models to ensure profitable and scalable growth.
- Recruit manage and mentor performance leads across multiple strategic verticals.
- Launch and oversee initial campaigns to validate strategy accelerate learnings and optimize spend efficiency.
- Partner closely with analytics creative and product teams to align performance goals with broader business objectives.
Requirements
- Experience in performance marketing growth or digital leadership roles.
- Proven success in building performance teams and systems from the ground up.
- Deep understanding of paid acquisition channels: Meta Google Ads TikTok ASA DSPs programmatic affiliates etc.
- Strong analytical mindset with expertise in tools such as AppsFlyer Adjust GA Power BI or Tableau.
- Solid command of unit economics attribution models and key growth metrics (ROI CAC LTV Retention).
- Demonstrated leadership capabilityable to manage mentor and inspire cross-functional teams.
- Fluency in English.
- Experience in agency environments is a strong advantage.
Dismiss services
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