Marketing Manager USA

WHO WE ARE:

CloserStill Media run over 70 market leading business exhibitions in the learning healthcare technology and veterinary sectors with events in the UK Europe USA and Asia.

Our portfolio includes some of the fastest growing and often award-winning events including the London Vet Show Cloud Expo Europe Data Centre World The Pharmacy Show Learning Technologies DevLearn and The Dentistry Show.

We are the envy of the events sector with over 50 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row inand 2020!

We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.

WHO WE ARE LOOKING FOR:

As Marketing Manager youll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. Youll work with the Marketing Executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance engagement ultimately deliver brilliant events. Youll be confident in managing the various marketing demands across several products (exhibitions/conferences/magazines) utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.

THE ROLE:

Todevelop and implement effective marketing plans for a portfolio of events andmagazines

Developstrategic audience development plans and ensure marketing communicationsaccurately reflect event positioning and key messaging. Directing the messagingand finessing the audience proposition - good communication and writing skillsare imperative

Takeresponsibility for leading and developing team members setting objectives andmanaging performance

Effectivelymanage marketing budgets

Developkey relationships and partnerships with industry and sector media

Leadthe execution of the marketing promotions and communications campaign(s) andreport on effectiveness and results

Reportand analyse pre-reg and attendee data

Managethe creative/design process for marketing material ensuring all comms areon-message

Workwith the sales team to create sales campaigns focused on both new clientgrowth and increased client retention

Regularly review marketingplan response rates/KPIs attendee demographics and industry best practicesto ensure marketing efforts are effective and successful makingrecommendations and adjustments as appropriate

ABOUT YOU:

Key duties:

Content creation: Drafting compelling copy for promotional materials website content social media posts and email campaigns. Proof-reading and signing off all comms.

Campaign management: Planning development execution and tracking of marketing initiatives across multiple platforms.

Research and analysis: Conducting market research analyzing data and preparing reports to inform decision-making and strategy development.

Leadership: Develop team members coach and support managing and improving performance

Collaboration: Working closely with cross-functional teams including sales operations and design building strong relationships and influencing upwards.

Event support: Lead on-site marketing activities during trade exhibitions including signage placement/visitor experience gathering testimonials and social media content building client relationships etc.

Key skills required:

Strong team leaderships skills coaching mindset

Excellent written and verbal communication skills.

Strong organizational and time management abilities

Excellent attention to detail

Strong IT skills including Microsoft Office social media scheduling tools website CMS systems Email Service Providers/CRMs etc.

Excellent understanding of digital marketing principles and platforms including Google Analytics.

Analytical mindset with the ability to interpret data and derive actionable insights.

Creative thinking and problem-solving skills.

Ability to work effectively at pace on multiple projects.

Flexibility and adaptability to changing priorities and deadlines.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age ethnicity religion or beliefs sexual orientation gender identity family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage please contact our HR team at .