Lifecycle Marketing Manager
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 101000 - 130000
Posted on:
8 days ago
Vacancies:
1 Vacancy
Job Summary
Why Charlie Health
Millions of people across the country are navigating mental health conditions substance use disorders and eating disorders but too often theyre met with barriers to care. From limited local options and long wait times to treatment that lacks personalization behavioral healthcare can leave people feeling unseen and unsupported.
Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized virtual care rooted in connectionbetween clients and clinicians care teams loved ones and the communities that support them. By focusing on people with complex needs were expanding access to meaningful care and driving better outcomes from the comfort of home.
As a rapidly growing organization were reaching more communities every day and building a team thats redefining what behavioral health treatment can look like. If youre ready to use your skills to drive lasting change and help more people access the care they deserve wed love to meet you.
About the Role
Were seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation engagement and retention of clients alumni and referrers via email SMS and other channels ensuring that each touchpoint drives measurable role will partner cross-functionally with Growth Outreach and Clinical teams and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands-on capable of identifying new opportunities while also improving the performance of existing lifecycle programs.
Were a team of passionate forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If youre inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way apply today.
Responsibilities
- Own end-to-end lifecycle marketing for clients alumni and providers designing campaigns that drive activation engagement and retention
- Manage and optimize all lifecycle channels (email SMS and future channels) with a focus on admissions and referral growth
- Audit and improve existing lifecycle flows identifying opportunities for measurable lift across user journey
- Develop new initiatives such as alumni referral campaigns provider re-engagement journeys and adherence-focused nudges
- Partner cross-functionally with Growth Outreach and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
- Manage user research and survey outreach emails supporting insights and continuous improvement across the organization
- Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions referrals and retention
- Establish and run a structured experimentation framework within lifecycle marketing
- Document lifecycle playbooks and processes to create scalable repeatable campaigns that drive long-term growth
Qualifications
- Bachelors degree required;
- Located within a 45-minute commute of New York City and able to work 4 days a week out of our New York City office
- At least 3-5 years of experience in lifecycle CRM or retention marketing
- Experience designing executing and optimizing lifecycle campaigns across email SMS and other channels
- Strong analytical skills with experience building reports and tying marketing performance to business outcomes
- Ability to identify and act on new lifecycle opportunities while improving existing flows
- Experience working with cross-functional partners and communicating complex email concepts and results to non-technical audiences
- Familiarity with CRM and marketing automation platforms (Iterable preferred) as well as analytics tools (Mixpanel Tableau GA4)
- Proficiency in HTML and CSS
- Work authorized in the United States and native or bilingual English proficiency
Benefits
Charlie Health is pleased to offer comprehensive benefits to all full-time exempt employees. Read more about our benefits here.
The total target base compensation for this role will be between $101000 and $130000 per year at the commencement of addition to base compensation this role offers a target performance-based bonus. The target total cash compensation range including potential bonus will be between $111000 and $143000 per year. Please note pay will be determined on an individualized basis and will be impacted by location experience expertise internal pay equity and other relevant business considerations. Further cash compensation is only part of the total compensation package which depending on the position may include stock options and other Charlie Health-sponsored benefits. #LI-Hybrid
Our Values
- Connection: Care deeply & inspire hope.
- Congruence: Stay curious & heed the evidence.
- Commitment: Act with urgency & dont give up.
Please do not call our public clinical admissions line in regard to this or any other job posting.
Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health please go directly to our Careers Page: Charlie Health will never ask you to pay a fee or download software as part of the interview process with our addition Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @ email addresses. Legitimate emails will never originate from or other commercial email services.
Recruiting agencies please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner and we will not pay any fee associated with unsolicited referrals.
At Charlie Health we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.
Charlie Health applicants are assessed solely on their qualifications for the role without regard to disability or need for accommodation.
By submitting your application you agree to receive SMS messages from Charlie Health regarding your application. Message and data rates may apply. Message frequency varies. You can reply STOP to opt out at any time. For help reply HELP.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Charlie Health's virtual treatment programs create long-term healing and connection for teens and adults struggling with their mental health.
