Director, HCP TUKYSA Digital Marketing

ROLE SUMMARY

Breast cancer is the most common cancer affecting women in the US and IBRANCE our first-in-class CDK 4/6 inhibitor along with TUKYSA our best-in-class HER2 TKI have been prescribed to over 200000 patients since 2025 these two medicines contributed >$3.5B in net revenue to Pfizer Oncology and continue to be market leaders in their respective settings despite intensifying addition Pfizer Oncology is preparing to launch novel medicines in breast cancer in the next few years along with several indication expansions.

The HCP Marketing Director of NPP / Digital position is an opportunity for a results-driven marketing colleague who likes to solve complex business challenges in a dynamic competitive marketplace. This individual will lead a number of critical and high-visibility commercial initiatives to defend and grow the TUKYSA business through the NPP/digital channels. Given the complexity and interconnected nature of NPP/Digital execution this position requires involvement and collaboration with the broader US Commercial team Legal Medical Regulatory Sales Global Operations and various other internal stakeholders.

As the HCP NPP/Digital channel Marketing Director this individual will be responsible for leading the TUKYSA brand strategy in a digital/omnichannel capacity as well as optimizing the brands NPP execution and 1:1 targeting across the MBC and mCRC indications. This role requires strong analytical and proactive thinking clear and concise communication skills lateral leadership ability proficient project management and budget management skills creativity and a proven track record of success working on a large matrix team. As the HCP NPP / Digital Channel Marketing Director this individual must be comfortable and working in ambiguity given that digital platforms activations and requirements are constantly changing.

Additional opportunities and responsibilities will arise and be assigned based on interest IDPs and capabilities.

The TUKYSA US Marketing Team is dynamic with lots of opportunity; roles and responsibilities may shift due to business needs and the interests of the individual over time. This role Director HCP NPP/Digital will report to the US TUKYSA Marketing Brand Lead.

ROLE RESPONSIBILITIES

Key Responsibilities include but are not limited to:

• Lead translation of TUKYSA HCP MBC and mCRC brand strategies to NPP/Digital strategies and executions

• Drive optimizations within the brands HCP MBC and mCRC NPP/Digital ecosystem and ways of working (i.e. develop insight-generating tests and pilots through the NPP/Digital channels; lean into performance/historical data to inform decision making; pioneer tactical vendor and/or process efficiencies etc.)

• Lead and develop the HCP Branded and Unbranded Websites across all indications; this includes SEO/metadata and SEM/paid search strategy & implementation

• Own decision making vendor management and scope of the $8-10M HCP TUKYSA Media budget (e.g. design execution and channel-level spend)

• Responsible for the HCP Home Office Email (CRM) channel

• Develop video content for HCP audiences to live on our websites or third-party sites

• Develop and maintain the HCP MBC Triggered Email & 3P Media journeys

• Partner with our Digital Analytics colleagues/vendors to understand performance trends to adjust spend vendor preference creative and flighting of tactics

• Collaborate with other Pfizer Digital Marketing Leads or functions to cross-pollinate learnings

• Mentor the Senior Product Manager NPP / Congress

• Manage multiple outside agencies and establish optimal ways of working between you and the vendor as well as vendor-to-vendor (i.e. facilitate status calls; manage cross-agency projects timelines and hand-offs; execute projects from kick-off to MLR to launch while ensuring consistency with product positioning brand guidelines company goals and ethics)

• Lead annual Tactical Planning for the HCP NPP/Digital channel (across indications) to include website media and email planning

• Participate in strategic brand discussions using market research competitive intelligence/activity advisory boards and clinical data as rationale for strategy

• Identify and mitigate critical issues that impact your individual or cross-channel workstreams and project timelines

• Proactively communicate digital strategy/activations to sales colleagues for awareness

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelors Degree or equivalent required and 8 years pharmaceutical/biotech marketing experience

• Oncology experience with at least 3 years of marketed brand responsibilities

• Experience with therapeutics for smaller/ orphan patient populations a plus

• Performance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this role

• Demonstrated ability to develop actionable insights from complex clinical data and market research

• Knowledge of OPDP regulations and FDA promotional policy Clinical Development and Medical Affairs

• Experience working in an MLR submission platform

• Strong leadership and ability to influence across functional stakeholders including senior executives to set direction align work efforts and ensure outstanding execution

• Strong collaboration skills working effectively with both internal teams and co-promotion partner

• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications innovative thinking sense of urgency and a passion for the science of oncology and for helping patients with cancer.

• Experience with the management of external agencies/ vendors as well as project budgets and timelines

• Pharmaceutical/biotech sales leadership and/or sales experience preferred

• Excellent oral written and presentation skills

• Ability to travel approximately 30% of the time

PREFERRED QUALIFICATIONS

• Oncology specialty or rare disease NPP/Digital marketing experience

• MBA or advanced degree

• Experience working within the following platforms: Salesforce Marketing Cloud Adobe Suite programs Tableu

• Champion innovation seek learnings from other brands and other industries to innovate and enhance plans

• Fosters a culture of collaboration and teamwork

• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.

• Comfort with ambiguity and complex white space environments

• Agile mindset; Track record of pushing boundaries and not accepting status quo finding ways to deliver in the face of accelerated deadlines

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• Domestic travel of up to 30%

• Comfort working in a fast-paced environment and making complex decisions quickly

• Ability to synthesize and analyze complex data and understand trends and mathematical calculations

• Ability to work on computer for extended periods using common applications (Outlook Excel PowerPoint)

• Ability to travel domestically and internationally as needed for congresses patient advocacy and customer meetings/interactions

OTHER JOB DETAILS

Last Date to Apply for Job: December 03 2025

Additional Location Information: New York NY; Bothell WA San Francisco CA

Eligible for Relocation Package: No

This is a hybrid role requiring you to live within commuting distance and work on-site an average of 2.5 days per week or more as needed.

Relocation assistance may be available based on business needs and/or eligibility.