RSA Senior Advisor, Digital Marketing (Web + Social)

RSA Security is modernizing its digital presence from rebuilding to elevating how we show up across social and digital channels. To do that we need an AI native and forward thinker and actor who can use AI to modernize RSAs digital presence.

Were looking for a Senior Advisor Digital Marketing to lead the coordination execution and optimization of RSAs digital footprint. This person will manage the rebuild project oversee daily website and social publishing and ensure all digital touchpoints reflect RSAs brand messaging and leadership in identity security.

This is a hands-on cross-functional role that blends project management content coordination and digital execution ideal for someone who can work seamlessly across creative product and growth teams. You will serve as a bridge between our business goals customer needs and technical delivery. Competitive tracking and keeping up with the latest website trends and ensuring RSA stays relevant and ahead.

Principal Responsibilities:

Rebuild

• Serve as project manager for the redesign coordinating agency partners internal stakeholders and project timelines

• Translate RSAs strategic messaging and brand direction into site structure copy and visuals

• Manage reviews QA and approvals; ensure accessibility compliance and technical accuracy

• Partner with Marketing Ops/Analytics team to validate tagging analytics and data integrity

• Drive insights around site behavior (engagement time on site heat mapping)

• Support launch planning communications and content migration

Ongoing Digital Marketing (Web Social)

• Manage content and updates post-launch ensuring accuracy freshness and brand consistency

• Content lifecycle management e.g. monitoring site - adding and removing content from site ensuring that is up-to-date and relevant

• Develop a modern social strategy and lead RSAs organic social across LinkedIn X (Twitter) Reddit and other channels:

• Drive RSAs voice into key digital conversations

• Acquire new followers

• Ensure brand and messaging alignment across all digital channels (web social email microsites)

• Execute on campaign landing pages and ensure conversion

• Collaborate with analytics teams to drive continuous improvements based on data and feedback

• Maintain relationships with external agencies for design SEO and social as needed

• Maintain global sites (to be updated by AI tool); work with field marketing managers to get translations completed and approved

• Make light website edits and updates directly (e.g. posting events updating copy uploading assets adjusting links or images)

Essential Requirements:

• 58 years in digital marketing web management or social media for a B2B tech or cybersecurity company

• Experience coordinating website redesigns or major web projects

• Strong grasp of social media strategy and management including scheduling community engagement and reporting

• Proficiency with CMS platforms (WordPress or similar) and social tools (Hootsuite) and ability to use social content creation platforms (Canva)

• Familiarity with SEO UX and accessibility best practices

• Familiarity with privacy and consent management and digital privacy regulations like GDPR CCPA and others to collaborate with the Legal and Security and Risk Office team

• Managing paid digital campaigns (Google Ads LinkedIn Ads retargeting etc) is a plus

• Comfortable partnering with analytics teams (GA4 Tag Manager Pardot Microsoft Clarity CHEQ) to interpret and act on data

• AI-curious and capable with a knack for staying with digital trends

• Excellent project management writing and stakeholder communication skills

• Coding / website development experience is preferred but not required

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race color and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process please contact the RSA Talent Acquisition Team at . RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.

Required Experience:

Senior IC