UA Manager (Remote)

Who We Are (Mode Mobile)

Mode Mobile is building a family of apps that reward users for engaging with content games and communities they love. Our portfolio includes top-ranked apps across multiple categories and were scaling rapidly through both organic growth and strategic acquisitions.

Youll be joining what is soon to become one of Mode Mobiles newest business units a viral social app that connects millions of users worldwide through authentic anonymous sharing. The app is entering its next phase of growth with new monetization models creative experimentation and expanded user acquisition efforts.

Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation collaboration and curiosity with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us assume positive intent sometimes agree to disagree and commit honor our commitments seek to accomplish more with less and encourage everyone to speak up as our team owns our companys success.

You can read more about our team and how we work here.

The Role

Were seeking a highly analytical and performance-driven User Acquisition Manager to lead and scale paid acquisition efforts for a soon-to-be-acquired viral social platform that will become one of Modes newest business units. This role will focus on executing and optimizing campaigns across major mobile and web channels to drive efficient user growth and monetization.

The ideal candidate is a data-obsessed performance marketer that lives and breathes Gen Z cultureTikTok trends IG Reels pacing meme fluency viral loops anonymous confession culture creator dynamics and tongue-in-cheek marketing.

You should bring a blend of:

• Hands-on performance buying
• Deep understanding of social-first creative
• Collaborating with UGC creators influencers
• Strong analytical rigor and mobile UA fundamentals

Youll collaborate closely with the GM Product and Monetization teams of the soon-to-be-acquired platform as well as Modes centralized UA & Growth function to deliver impactful results that drive sustained user and revenue growth.

Who You Are and What Youll Do

• Plan execute and scale paid UA campaigns across Meta TikTok Snapchat and influencer-led distribution.
• Build persona-aligned UA strategies targeting Gen Z and young millennial audiences across global markets
• Manage and scale daily spend while maintaining efficient CAC ROAS and LTV metrics.
• Conduct ongoing A/B and multivariate tests on hooks formats and creative concepts aligned with TikTok & IG Reels culture
• Analyze campaign performance data to identify trends insights and optimization opportunities.
• Stay current on UA trends platform changes and emerging channels
• Stay deeply embedded in youth culture emerging formats meme cycles micro-influencer behaviors new platform features and social trends.
• Help evolve the platforms growth playbook including experimentation in new markets and channels.

What You Bring to the Team

• 3 years of hands-on mobile UA buying ideally for consumer social creator tools community apps or Gen Z-first products.
• Proven experience running campaigns on Meta TikTok and other social channels
• Experience managing or collaborating with creators influencers and content partners.
• Strong fluency in Gen Z culture: TikTok trends meme formats confession culture authenticity movement and social discourse.
• Experience managing or supporting organic social accounts for youth-leaning brands is a plus.
• Deep understanding of attribution cohort analysis and mobile measurement platforms (e.g. AppsFlyer Adjust Singular)
• Advanced Excel/Google Sheets and data analysis skills; SQL a plus
• Experience partnering with creative teams to develop and test ad concepts
• Strong communication and reporting skills able to distill insights and recommendations clearly
• Curious adaptable creative and hands-on.
• Alignment with our core values:
  • Accountable: You take ownership of your responsibilities demonstrating trustworthiness and self-discipline. You are consistent in your work transparent in your actions and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important agree on scope execute in a timely manner and drive the greatest impact. You take initiative roll up your sleeves and get things done.
  • Caring: You genuinely care about yourself and others our business and craft our mission and vision and are passionate in heart and mind. You understand the importance of our team and strive to create a positive supportive work environment.
  • Curious: You focus on the why learn and expand your knowledge explore new ideas and generally make things better. Youre a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful impactful timely accurate and complete. You pay attention to detail are meticulous and ensure quality work and compliance.

Why Join Mode Mobile

• Be part of a company where the culture is the magic. Our team consistently says the best part of Mode is the people - collaborative humble hungry and genuinely invested in each others success.
• Make an impact on millions of users across a global social platform with massive scale and cultural relevance.
• Work with a global top-tier engineering team that cares deeply about craftsmanship velocity and helping each other win.
• Shape the next stage of a high-growth social platform entering an exciting next phase of growth scale and innovation.
• Join a mission-driven culture where ownership is real ideas travel fast and your work has a visible impact.
• Grow inside a fast-growing post-acquisition business backed by strong leadership and investment in monetization UA and product innovation.
• Work fully remote with a globally distributed team that values autonomy trust and transparent collaboration.

We Believe in the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members.
• Participation in the Companys equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic passionate and results-driven people.
• Celebrate team members personal and work milestones.
• Remote social activities including virtual coffee buddies.
• Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO generous Company Holidays and Wellness Days (for full-time team members).

If we just described you and your perfect role wed love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race color religion sex sexual orientation gender identity national origin age disability veteran status or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.