Consumer Insights Researcher, Marketing, Salt Lake City, UT
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
$ 80300 - 120400
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
As a Consumer Insights Researcher youll play a critical role in shaping WGUs understanding of prospective students and other priority audiences. Your work will inform brand strategy messaging market expansion and program developmenthelping WGU fulfill its mission of expanding access to education for learners everywhere.
This is a unique opportunity to lead proactive research initiatives that answer the questions everyone wants to know and to deliver insights that will impact WGU for years to come. Youll work across marketing enrollment and academic teams translating complex data into actionable strategies that drive growth and student success.
What Youll Do
Design and execute research initiatives using multiple methods including surveys interviews observations UX research and secondary data sources
Lead proactive projects such as the Omnibus Prospective Student Survey and Intender Survey to uncover motivations barriers and decision-making patterns
Triangulate insights from varied data sources to build holistic stories and strategic recommendations
Identify emerging trends unmet needs and segmentation opportunities to guide marketing brand and enrollment strategies
Partner with marketing brand and communications teams to inform positioning and campaign strategy through compelling storytelling and data visualization
Manage full research lifecyclefrom intake and ideation through implementation analysis and reportingwhile collaborating with internal and external partners
Communicate findings clearly to non-research audiences influencing decisions across the organization
What Youll Bring
Bachelors degree in marketing business research analytics social science or related field
2 years of experience in market research consumer insights or experience management
Strong command of research design analytics and data interpretation across qualitative and quantitative methods
Experience with data collection platforms such as Qualtrics SurveyMonkey and UserTesting
Excellent communication and storytelling skills with the ability to translate complex findings into actionable insights for non-technical audiences
Strong project management and prioritization skills in a cross-functional environment
Bonus Points if You Have
Masters degree in marketing business communications social science or related field
5 years of experience in market research or audience strategy roles
Familiarity with competitive intelligence tools and syndicated research sources
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally equivalent relevant experience is defined as 1 year of experience for 1 year of education and is at the discretion of the hiring manager.
What to Expect
At WGU our mission drives everything we doincluding how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations practical problem-solving and authentic collaboration.
Heres what that typically looks like:
Introductory call (30 minutes): Well walk you through who we are at WGU and learn about your relevant experience
Hiring Manager Interview (60 minutes)
Final Interview with Senior Stakeholder
Work Location
This is a full-time in-office position at WGUs Salt Lake City UT office (MonThu in office Fri WFH).
While we welcome talented applicants from all backgrounds WGU is not able to provide visa sponsorship for this specific role.
What Youll Receive as a Full-Time WGU Employee
This role is a full-time regular position (40 standard weekly hours) and includes a comprehensive benefits package designed to support your wellbeing and growth.
As a WGU employee youll enjoy:
Comprehensive healthcare: medical dental vision telehealth and mental health support
HSA and FSA options
Life and disability insurance with optional accident critical illness and hospital indemnity coverage
Legal assistance and identity protection
Retirement savings plan
Wellbeing programs
Discounted WGU tuition for you and your family
Flexible PTO and Sick time no accrual required
11 paid holidays
Additional paid leaves including up to 12 weeks of parental leave
Explore the full benefits overview at .
Were excited to see how you think collaborate and innovate. Welcome to WGU.
#LI-TK1
#LI-ONESS
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Key Skills
- Intelligence Community Experience
- Python
- Spss
- Microsoft Word
- R
- Regression Analysis
- Windows
- Stata
- Microsoft Powerpoint
- Research Experience
- Data Modeling
- Writing Skills
