Consumer Insights Researcher, Marketing, Salt Lake City, UT

Salt Lake, UT - USA

Monthly Salary: $ 80300 - 120400

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 309

Pay Range: $80300.00 - $120400.00

Job Description

Job Profile Summary

SUMMARY

The Consumer Insights Researcher plays apivotalrole in understanding the motivations barriers and decision-making patterns of prospective students and other priority audiences. As part of WGUs marketing research team this role combines primary research secondary data and competitive intelligence to create a holistic actionable view ofstudents and otherstakeholders insights generated inform brand strategy messaging market expansionproduct and program developmentand cross-organizational decision making that drives WGUs growth.

This role partners deeply with marketing brandwebanalytics and senior stakeholders across the university. The ideal candidate is a structured thinker a strong communicator and someone who can translate complex data into clear strategic recommendations.

Responsibilities

Primary Responsibilities

Customer & Audience Insights

Bring quantitative and qualitative insights into daily decision-making across the organization.
Design and execute research initiatives using multiple methods ( interviewsobservationsUX research secondary data syndicated sources).
Triangulate insights from varied data sources to build holistic stories and strategic recommendations.
Identifyemerging trends unmet needs and segmentation opportunities to guide marketing brand and enrollment strategies.
Performs other job-related duties as assigned.

Market Research & Competitive Intelligence

Support andoccasionallylead research projects that assess market conditions competitor positioning and category trends.
Collaborate with internal and external research partners to execute high-quality studies that address specific business questions.
Connect research initiatives across teams to avoid duplication increase efficiency and maximize impact.
Translate findings intodata-driven recommendationsfor growth differentiation and prioritization.

Brand & Messaging Partnership

Work closely with themarketingbrandand communication teams to inform brand positioning and campaign strategy.
Transform research findings into compelling narratives using clear storytelling data visualization and business-relevant framing.
Provideevidence-based guidance on messaging creative concepts and go-to-market decisions.

Cross-Organizational Collaboration

Build strong relationships across marketing enrollment academic programs and strategy teams.
Help stakeholders turn ambiguous questions into structured research plans.
Communicate project progress and outcomes clearly aligning with partners at each stage.
Facilitate broader organizational understanding and adoption of insights.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge Skills and Abilities

Strong command of consumer insights research design and data interpretation.
Proficiencyin qualitative and quantitative methods; ability to triangulate multiple data sources.
Ability to synthesize complex information into clear actionable insights.
Comfort collaborating with senior stakeholders and presenting findings to non-researchand non-technicalaudiences.
Excellent communication storytelling and visualization skills.
Strong project management and prioritization capability within a cross-functional environment.
Familiarity with competitive intelligence tools primary data collection platforms (e.g. Qualtrics SurveyMonkeyUserTesting) secondary data sources and syndicated research is a plus.
Ability to travel occasionally to support marketing initiatives or university events.

Education

Bachelors degree in marketing business research analytics social science or related field.

Experience

2 years of experience in market research consumer insights or experience in lieu of education

Preferred Qualifications

Masters degree in marketing business communications social science orrelated field.
5 years of experience in market research consumer insights or audience strategy roles.
Experience in higher education adult learning or mission-driven organizations.

Located in Salt Lake City UT

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Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.