Sr Dir, Live Category Activation
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Job Location:
San Jose, CA - USA
Monthly Salary:
$ 234000 - 312400
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.
Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.
About the Role
The Senior Director Live Category Activation will lead how eBays categories come to life through live commerce. This leader will translate strategic direction from category leaders into engaging scalable live experiences that connect buyers sellers and inventory in new ways. They will define how categories perform in live environmentsfrom marketing and content to seller enablement and pricing strategywhile ensuring consistency and creativity across the program.
This role requires a strategic yet hands-on leader who can merge storytelling category insight and operational rigor. They will help build the framework for live commerce activation at eBay enabling sellers to create compelling repeatable live shopping experiences that scale globally.
Key Responsibilities
Build and scale Live categories and business in North America
Develop and execute playbooks strategy for different Live formats and category playbooks to scale eBay Live across multiple categories
Set the seller and buyer segments and strategy for eBay Live to scale supply demand and platform
Manage end-to-end execution for content and programming activations and IRL events
Partner with core category leaders marketing and operations to align on inventory content and pricing strategies
Develop and execute live commerce activation strategies across multiple categories.
Partner with category leaders marketing and operations to align on inventory content and pricing strategies.
Scale eBay Live programming into a globally replicable model.
Build scalable playbooks and seller training for using eBay Live tools.
Lead creative testing and highlight activations (e.g. eBay Live Studio Black Friday pilots).
Explore opportunities to build or enhance a content studio to support live commerce.
Establish frameworks to expand successful U.S. programs globally.
Drive strong collaboration between category business development and operations teams.
Serve as the thought leader on how eBay brings category strategy to life through live formats.
Requirements
12 years of experience in ecommerce live commerce digital retail or related strategic leadership roles.
Proven ability to translate business strategy into consumer-facing programs or activations.
Strong leadership and team management experience with cross-functional collaboration skills.
Deep understanding of content storytelling and live shopping engagement strategies.
Experience developing scalable playbooks and frameworks for seller enablement.
Demonstrated creativity strategic agility and operational excellence.
Ability to thrive in a fast-moving ambiguous environment and deliver measurable result
The base pay range for this position is expected in the range below:
$234000 - $312400Base pay offered may vary depending on multiple individualized factors including location skills and experience. The total compensation package for this position may also include other elements including a target bonus and restricted stock units (as applicable) in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired employees will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
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Required Experience:
Senior IC
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Founded in 1995 in San Jose, Calif., eBay (NASDAQ: EBAY) is where the world goes to shop, sell and give. Whether you’re buying new or used, common or luxurious, trendy or rare – if it exists in the world, it’s probably for sale on eBay. Our great value and unique selection help every ... View more
