Manager, Field Marketing, Thailand

JOB SUMMARY
Marriott International is seeking a Field Marketing Manager to join the newly established Field Marketing Services function for Thailand. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the worlds largest hotel company.
The Field Marketing Manager supports hotels in generating profitable revenue to increase RevPAR market share and brand awareness by fully leveraging marketing programs at the property and market level and by ensuring that marketing efforts are effectively directed to the consumer. The Field Marketing Manager will support each hotels Marketing leaders efforts to understand and apply consumer insights into hotel marketing plans and deliverables confirm that marketing activities are aligned with the hotels business plan and need times maximize efficiency of hotel marketing spend and develop co-op campaigns. This position will also closely support the Area Director of Marketing (ADOM) and Director of Field Marketing - Thailand to ensure that the company vision is applied in Thailand as well as to ensure that property programming is aligned with brand standards brand voice and fully utilizes all available tools and resources.

Key accountability areas include:
(1) Support Director of Field Marketing Thailand implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives
(2) Support Director of Field Marketing develop strong working relationships with business partners for attractive promotional campaign tie-ups and events to build brand recognition in the market
(3) executing and ensuring pull through of regional/Brand marketing programs suggesting and deploying right channels and platforms
(4) support hotels marcoms providing communications guidance to property teams including overall marketing strategy and other media activities

CANDIDATE PROFILE

Education and Experience

• Bachelors degree in marketing preferred
• 5 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
• 1-3 years digital marketing experience including search engines and digital advertising optimization tactics
• Strong knowledge of Thailand media landscape
• Experience leading a team
• Experience in corporate marketing communications advertising agency or digital marketing agency
• Desired experience working in an above property or cluster hotel marketing role

Skills and Competencies

• Commercially minded with strong business acumen
• Creative thinker with ability to connect creativity to business outcomes
• Analytical nature can interpret data into meaningful insights and actions
• Demonstrated ability to develop and implement successful marketing strategies for individual properties to maintain and grow business of hotels
• Demonstrated ability to use standard software applications (e.g. Excel PowerPoint on-line database applications) and preference in proficiency with advanced software programs such as Photoshop and InDesign
• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. Area Teams GMs Sales and Revenue Leaders media representatives) and external agencies
• Ability to work autonomously and as part of a team regularly communicating project status
• Strong problem solving and decision-making skills
• Able to effectively prioritize multiple tasks for multiple stakeholders
• Strong customer service orientation; takes initiative anticipates needs
• Excellent planning skills
• High attention to detail
• Advanced English and Thai writing capability
• Capable of listening and counseling stakeholders on best approach including what non-value added efforts to drop
• Experience in a matrix organization and understand how to apply and leverage corporate marketing programs platforms and tools

CORE WORK ACTIVITIES

Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels

• Support Director of Field Marketing and ADOM in developing & executing overall strategic PR Brand & Destination marketing plan for the Area as a whole
• Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plan. Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence.
• Develop and execute integrated marketing campaigns (e.g. print radio display ads email hotel website) using best practices and in alignment with Continent Brand Team and Area Digital counterpart for online initiatives.
• Incorporate global brand marketing objectives into the hotel plans when appropriate (i.e. brand voice participation in any required global brand marketing activities). Ensure corporate and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives.
• Ensure and supervise content quality of hotel sales promotional aids tools and merchandising items.
• Work with Area Teams Director of Field Marketing and MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area.)
• Support Director of Field Marketing report out of Area Marketing initiatives on a regular basis.

Loyalty Partnership

• Support ADOM and Director of Field Marketing on activation of Marriott Bonvoy Moments and events to build brand recognition in the market.
• Support hotels with loyalty strategy and local pull through / activation of Marriott Bonvoy Moments and events.
• Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels.
• Monthly tracking monitoring and evaluating respective partnership campaign performance and conduct P&L analysis on all executed campaigns.

Drive F&B Marketing for the Area

• Support ADOM Director of Field Marketing and Area F&B Marketing Manager pull through all F&B marketing plan and activations.

Additional Key Contributions

• Build and maintain close relationships with other continent-based marketing professionals.
• Prepare briefs and liaise with agencies on above property marketing projects and campaigns
• Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
• Source and negotiate influencer collaborations in support of above property marketing initiatives
• Assist with negotiation of regional and cluster media buys with key publications and media agencies
• Assist in the development of event activations and project manage from outset through to activation including venue supplier and partner liaison run sheets and management of invitations and RSVPs
• Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
• Complete Measurement/Reporting:
  • Maintain accurate and up-to-date area marketing initiative tracking and budget data/reports using project management system.
  • Measure and report success of area /property marketing performance to stakeholders using relevant tools.
  • Apply insights to future marketing activities.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers informationGathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
• Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  Generating Talent and Organizational Capability
• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Communications and Media - Knowledge of media production communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written oral and visual media.
  • Creative Expression - The ability to generate novel ideas or strategies and to communicate them with unusual clever or novel methods that captivate and influence others.
  • Marketing - The ability to generate the strategy used in sales techniques communications and business development to positively impact customer relationships and business profitability
  • Internet/Intranet/Extranet Design - Knowledge of web and digital fundamentals including web and digital design principles and approaches the impact of various technical design choices and their impact on the user experience.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
  • Mathematical Reasoning - Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.