eCommerce and Digital Marketing Manager

Job Description

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking brands.

The eCommerce Digital Marketing Manager will support the delivery of Kimberly-Clark Professionals strategic business plan and must-win focus on omnichannel growth. The primary purpose of this position is to recommend execute and analyze digital marketing programs to meet defined revenue and ROI targets. This role will be responsible for developing a comprehensive digital marketing plan in conjunction with sales for Amazon and other KCP Pure play eCommerce partners and managing the ongoing optimization of budget allocations to ensure the highest return on investments. This role will frequently interact with key distributors such as Amazon and Walmart in developing KCPs digital marketing strategy.

In this role you will:

• Analyze Amazon Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
• Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCPs portfolio.
• Develop strategies to improve the organic ranking of KCP products including continuous keyword research and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for all new products for fast sales growth in key categories.
• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance
• Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
• Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative work with Creative team and write copy. Troubleshoot any issues that arise through moderation A/B testing and track performance.
• Explore and implement marketing and deals (promotions coupons Lightning Deals Amazon Live Posts virtual product bundles)
• Work with eCommerce Data Analyst 3P Advertising and Marketing Platform to develop robust reporting tools and KPIs to understanding consumer behavior advertising ROI measuring organic search ranking.
• Actively monitor and react to competitive landscape (pricing promotions reviews content and other elements that drive customer purchase decisions).
• Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO consumer relevant content promotions paid marketing. This position will also be responsible for building business plans to expand on and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas. Additionally build and share best practices in eCommerce demand generation with marketing sales global eCommerce and other relevant teams

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on more than 150 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development.

You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results. When you join our team youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:

• Bachelors degree with 3 years marketing eCommerce or online merchandising experience.
• Demonstrated ability in campaign analysis and commercial program optimization
• Experience developing and executing commercial marketing plans
• Demonstrated ability in ROI analysis and commercial program optimization
• Working knowledge of digital KPIs
• Budget planning and management experience
• First-class influencing skills including experience working within a large matrixed organization.
• Strong analytical interpersonal and project-management skills
• Must be detail-oriented and deadline focused
• Previous experience leading cross-functional teams in planning and execution
• Able to work in a matrix organization driving collaboration across functions and stakeholders
• History of working with sales marketing teams and large customers to drive growth initiatives
• Able to inspire motivate and lead cross-functional teams to achieve outstanding results
• Demonstrative positive energy to effectively represent KCP internally and externally

Preferred:

• Experience with Amazon and Walmart Advertising
• History of working with sales marketing teams and large customers to drive growth initiatives

Total Benefits

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see .

Great support for good health with medical dental and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center occupational health nurse and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness injury or other unexpected events.

Additional programs and support to continue your education adopt a child relocate or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our you bring your original thinking to

Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clarks applicable mobility benefits/policy provided will be decided at Kimberly-Clarks sole discretion.

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