Marketing Manager, SmartConnect

OVERVIEW

The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing role is pivotal in defining executing and owning the SmartConnect B2B marketing strategy. Key responsibilities include architecting a comprehensive partner journey and accelerating growth by effectively engaging critical B2B and B2C audiences specifically including brokers fiduciaries corporate partners and their respective clients and employees. The Marketing Manager will serve as the foundational marketing capability for the team moving the organization from reactive engagement to proactive automated and strategic partner nurturing.

Key focus areas include developing an end-to-end partner journey creating specialized content and thought leadership establishing a strong digital presence and leveraging marketing automation to scale campaigns and drive lead generation.

REPORTS TO

The B2B Marketing Manager reports directly to the SVP & GM SmartConnect with a dotted line to the Experience Marketing team and works in close collaboration with SVGs Engagement and Brand Marketing shared resources.

ESSENTIAL DUTIES

The essential duties and responsibilities for this position include but are not limited to:

• B2B Strategy & Journey Mapping:

  • Define and map the end-to-end B2B2C communication journey from initial prospecting and lead nurturing to onboarding and ongoing engagement.
  • Conduct market research focus groups and competitor analysis to identify key industry trends and inform messaging strategy.

• Content Creation & Thought Leadership:

  • Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.
  • Create compelling marketing collateral including flyers presentations case studies and branded materials tailored for B2B and B2C audiences.
  • Manage online content (blog posts articles) to further establish SmartConnect as industry experts.
  • Identify opportunities for press releases and business recognition promoting newsworthy achievements to relevant media outlets.
  • Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing.

• Digital Presence & Demand Generation:

  • Develop and execute a comprehensive social media strategy for relevant B2B platforms primarily LinkedIn and Facebook.
  • Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic.
  • Plan execute and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness.

• Marketing Automation & Operations:

  • Build and execute a B2B email marketing strategy including prospecting campaigns automated nurturing sequences and a quarterly broker and partner newsletter.
  • Work closely with Brand Marketing on B2C email and direct mail campaigns/
  • Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partners stage in the sales funnel (e.g. prospecting onboarding active engagement).

• Strategic Alignment:

  • Work closely with the Business Development team to create a marketing engine that directly supports sales goals.
  • Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG.

BEHAVIORS 

The SVG behaviors are listed below: 

• Be Aware (Emotional Intelligence)
• Be Open & Honest (Communication)
• Be a Team Player (Teamwork and Collaboration) 
• Be Accomplished (Drive for Results)
• Be the Example (Develop Self & Empower People)
• Be Forward Thinking (Strategic Thinking)
• Be a Problem Solver (Continuous Improvement)

Qualifications :

Education/Experience:

• Bachelors degree in Marketing Business or related field required. 
•  3 years of seasoned B2B marketing experience preferably in a role involving building functions from the ground up. 
•  Experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms. 
• Proven track record of developing partner journeys and executing lead generation campaigns.

Skills/Specialties:

• B2B Strategy & Execution: Ability to architect partner journeys and translate business goals into marketing strategies. 
• Content Creation: Strong writing and editing skills for professional B2B audiences (white papers case studies email copy). 
• Digital Marketing: Expertise in SEO social media strategy (LinkedIn) and digital advertising. 
• Collaboration: Ability to work effectively in a matrixed environment with shared services and cross-functional teams.

Certifications/ Licenses:

• Salesforce Marketing Cloud certification (preferred not required).

Additional Information :

Benefits:

The Company offers the following benefits for this position subject to applicable eligibility requirements:

• Competitive Compensation
• Medical Dental and vision benefits after a short waiting period
• 401(k) matching program
• Life Insurance and Short-term and Long-term Disability Insurance
• Optional enrollment includes HSA/FSA AD&D Spousal/Dependent Life Insurance Travel Assist and Legal Plan
• Generous paid time off (PTO) program starting off at 15 days your first year
• 15 paid Holidays (includes holiday break between Christmas and New Years)
• Annual Volunteer Time Off (VTO) and a donation matching program
• Employee Assistance Program (EAP) - health and well-being on and off the job
• Rewards and Recognition
• Diverse inclusive and welcoming culture
• Training program and ongoing support throughout your Venture Spring Venture Group career  

Conditions:

• The employee must occasionally lift and/or move up to 10 pounds. 
• Specific vision abilities required by this job include Close vision Distance vision Color vision Peripheral vision and Ability to adjust focus. 
• While performing the duties of this job the employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop kneel crouch or crawl; or hear and taste or smell. The employee is frequently required to sit; use hands to fingers handle or feel; and talk or hear.
• The noise level in the work environment is usually moderate.

Spring Venture Group is an Equal Opportunity Employer

Remote Work :

No

Employment Type :

Full-time