Go-to-Market (GTM) Engineer Campaign Manager Strategist

Position: Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Location: Remote (Location Flexible) - EAST working hours


Were seeking a proactive and detail-oriented GTM Engineer to drive the technical execution of client this role youll own targeting copywriting sequencing deliverability experimentation and reportingensuring every campaign is optimized to deliver results.

Youll work directly with clients through weekly calls and ongoing updates serving as a subject-matter expert within a dedicated pod (1 CSM 2 GTMs). While Relationship Managers focus on renewals youll be responsible for campaign performance client satisfaction and day-to-day problem-solving.

Your Responsibilities Will Include:


Targeting & ICP Development
Translate client goals into a targeting matrix
Build enrich and maintain high-quality prospect lists.
Apply suppression rules to maintain clean compliant targeting.

Cold Email Copy & Messaging
Write test and refine cold email copy (subject lines openers CTAs bumps).
Develop multi-angle narratives: ROI-driven compliance-driven social proof
competitive wedge etc.
Implement personalization at scale (snippets dynamic variables micro-references).

Sequencing & Execution
Design multi-touch sequences with proper cadence volume safeguards and reply
handling paths.
Ensure smooth handoff to client SDR/AE teams for qualified replies.

Deliverability & Infrastructure
Configure and manage sending domains DNS (SPF/DKIM/DMARC) mailboxes and
warmups.
Proactively monitor bounce/spam rates and inbox placement.
Implement remediation strategies to keep deliverability green at all times.

Experimentation & Optimization
Run structured A/B/n tests across subject lines hooks CTAs and timing.
Maintain an experiment backlog and roll proven winners into playbooks.
Document learnings to standardize outbound best practices.

Client Communication

Join weekly client meetings with Relationship Managers to present performance tests
and next steps.
Provide Slack Intercom updates: key metrics experiments and recommendations.
Act as the technical POC for campaign-related client questions.

Analytics & Reporting
Track KPIs: opens reply rates (positive/neutral/objection) meetings booked
deliverability health.
Provide weekly performance reports inside HubSpot and client Slack.
Surface objection/reply trends and market insights to inform broader GTM strategy.

Pod & Cross-Functional Collaboration
Work within a pod structure (1 CSM 2 GTMs 2025 clients per pod).
Align campaigns with CSMs to support retention and renewal strategies.
Collaborate with Product/Leadership to feedback market insights.

Requirements

25 years running outbound/cold email campaigns or B2B growth ops.

Experience scaling campaigns to 10k- 100k emails/ month.

Proven ability to improve reply and meeting rates through copy targeting iteration.

Hands-on with tools like Instantly CLay Apollo HubSpot salesforce pipedrive

Strong grasp of deliverability (SPF/DKIM/DMARC warmup reputation).

Excellent copywriting & communication skills able to explain campaign choices
clearly to clients.

Analytical process-driven mindset: comfortable turning data into actionable
improvements.

Formal academic credentials are not required;



Location: Remote (Location Flexible) - EST working hours

Hours: 8 a.m. to 5 p.m. EAST

Contract type: Contractor


Why Join Us

Be the engine behind outbound success for fast-growing B2B companies.
Competitive pay career growth opportunities.
Work remotely with a global high-performance team.
Shape and scale the outbound playbooks defining the future of sales automation.