Head of Event Marketing Manager 3P Flagship Events

This is a senior leadership role within AWSs Events organization responsible for leading our 3P (Third-Party) Flagship events strategy and team. As a vital member of the leadership team youll drive AWSs engagement strategy and impact at major industry events while leading a dynamic organization that transforms how we approach 3P partnerships and industry presence. The role demands a business-focused leader who can translate marketing opportunities into measurable business outcomes forge strategic partnerships that amplify AWSs visibility and demonstrate strong financial acumen in strategic decision-making.

Youll be expected to partner closely with senior stakeholders aligning the 3P events strategy with AWSs broader business this role youll identify and evaluate key industry events where AWS should have a presence develop strategic sponsorship frameworks and create compelling event activation plans that showcase AWSs technology leadership. Youll also build and maintain relationships with major event organizers and industry bodies to secure premier positioning and partnership opportunities.

The position calls for a proven leader who can build and mentor high-performing teams drive organizational transformation and lead cross-functional initiatives. Success in this role requires strong business acumen strategic marketing expertise and the ability to navigate complex stakeholder environments. The core focus is on understanding the opportunities that elevate AWSs presence at major industry events and drives meaningful business impact through 3P partnerships while leading a team of event marketing professionals to deliver exceptional results.


Key job responsibilities
People Leadership & Team Management
- Build and lead a high-performing team of event marketing professionals.
- Develop and mentor team members providing regular feedback and creating growth opportunities
- Drive talent development through career planning skill building and performance management
- Create a culture of innovation continuous improvement and customer obsession
- Coach team members to evolve from operational excellence to strategic leadership
- Implement AI-enabled frameworks to help your team optimize event execution and measurement

Strategic Leadership
- Define and execute AWSs 3P Flagship events strategy ensuring alignment with broader marketing and business objectives
- Drive strategic decisions about AWSs presence at major industry events
- Develop comprehensive sponsorship and activation strategies that maximize AWSs investment and impact
- Create frameworks for measuring and optimizing ROI across the 3P portfolio
- Partner with senior leadership to identify and secure strategic event opportunities

Portfolio Management
- Lead the evaluation selection and prioritization of 3P Flagship events
- Manage significant investment decisions across the portfolio
- Ensure consistent quality and impact across all 3P Flagship activations
- Drive integration between 3P events and AWSs broader marketing initiatives
- Optimize resource allocation across the portfolio

Stakeholder Management & Partnership Development
- Build and maintain strategic relationships with key industry organizers
- Partner with Product Industry Developer Partner and Startup Marketing teams to align event presence with business priorities
- Collaborate with the Events team to ensure consistent execution standards
- Work closely with regional teams to ensure local relevance while maintaining global standards
- Influence and align multiple stakeholders across business units regions and functions
Innovation & Operations Excellence
- Drive operational efficiency through standardized processes and best practices
- Implement measurement frameworks to track and report on event performance
- Ensure consistent delivery quality and customer experience across all 3P activations
- Manage budget allocation and optimization across the portfolio
- Lead the adoption of new technologies and approaches to enhance AWSs presence at industry events


A day in the life



About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional


- 12 years of professional non-internship marketing experience
- Experience managing teams
- Experience in building and developing a high performance team
- Experience leading projects across multiple stakeholders
- 8 years of managing stakeholders in cross-functional project experience
- Strong business acumen with ability to translate business priorities into actionable event strategies

- Experience using data and metrics to drive improvements
- 7 years of building profitable partner ecosystems experience
- Experience managing large-scale technology industry events
- Strong understanding of the global technology events landscape

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140500/year in our lowest geographic market up to $232400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.