BMC Marketing Manager

The Global Alliance and Ecosystem Brand Marketing & Communications (BMC) team is seeking an alliance and ecosystem assistant director to manage and implement co-marketing strategies for our key Strategic 360 (S360) alliance partners. The successful candidate will be well versed in executing integrated marketing campaigns and programs. To be successful you will be a natural relationship builder and dot connector. You will also understand the importance of communicating the value alliances brings to clients both internally and externally.

The opportunity

You will work collaboratively with the alliances and ecosystem go-to-market teams BMC colleagues globally analyst relations public relations as well as the regions to ensure we deliver on global marketing initiatives. Externally you will work with the marketing team from the S360(s) as well as select business leaders. You should be detail-oriented and organized capable of handling multiple projects at once and comfortable dealing with ambiguity and rapidly changing priorities.

Success in this role will be the delivery of comprehensive world-class brand marketing and communications programs (internal and external) that deliver sustainable measurable results. Achievements will be measured through EYs global brand survey and program usage and engagement as well as influence on sales pipeline and metrics.

Your key responsibilities

• Build and execute high impact joint marketing campaigns events and programs with key alliance partners to drive awareness and create demand of our alliance solutions
• Collaborate across BMC and the alliances and ecosystem teams to inform and connect on campaign. strategies that drive awareness and grow pipeline
• Build and strengthen external relationships across the alliance(s)
• Develop high impact digital campaign assets highlighting potential use cases and case studies.
• Seamlessly execute participation in key strategic virtual and physical events
• Work cross functionally to champion the alliance partner to be included in significant announcements and launches
• Ensure budget management of all marketing spend
• Provide metrics and marketing analytics against all marketing campaigns and programs

Skills and attributes for success

• A strong team player comfortable working collaboratively virtually and independently
• Excellent communication and networking skills able to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals
• Strong writing and written communication skills
• Executive presence
• Ability to work in a high pace environment
• Ability to work under pressure and to tight deadlines managing multiple priorities effectively
• Ability to synthesize complex information into simple high impact messages

Ideally youll also have

• Experience executing high level B2B integrated content marketing campaigns with substantial experience in professional services
• Experience working with senior leadership
• Experience building media strategies and working with external PR and media agencies
• Experience successfully managing multiple complex projects at a global level
• Experience with the use of a variety of digital channels to deliver initiatives to targeted buyers
• Good understanding of the EY business key stakeholders and influencers
• Experience working across diverse teams
• Outstanding oral and written communication skills and experience
• Previous Alliance marketing experience is a plus
• Previous internal communications experience is a plus
• Availability for US and occasionally global travel
• High level of influencing and networking skills