Director, Earned & Owned Strategy (Travel)

Dallas, IA - USA

Monthly Salary: $ 118000 - 130000

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

The Role

Were looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross-functional team spanning SEO Content Marketing and Strategy initiatives all focused on helping the client redefine organic discoverability customer engagement and AI Search leadership. This role will act as the strategy lead within an embedded cross-functional Earned & Owned team working full-time onsite at the clients office in Dallas TX.

Youll be an individual contributor and report to the Senior Director Earned & Owned Strategy. You will be connecting technical excellence with creative storytelling to drive measurable business outcomes. This is an opportunity to shape how one of Americas most loved brands evolves its digital ecosystem while laying the foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media.

At Wpromote we believe that great work is only possible with great people. Our goal is to build a better more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whats possible in marketing.

We offer:

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical Dental Vision Life Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $118000 - $130000 based on consideration of a wide array of factors unique to each candidate including but not limited to skill set years and depth of experience education and certifications competitive benchmarks scope of responsibility market dynamics geographic location and respective states salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance department performance and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position will require you to be on-site up to 4x a week at the clients Dallas office.

**This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via email addresses. If you see a posting elsewhere that is not reflected on it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

Acting as the executive strategic lead for the full Earned & Owned program accountable for delivering measurable growth and alignment with the clients enterprise goals.
Translating the multi-year roadmap into actionable priorities across content SEO and cross-channel collaboration.
Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling conversion performance and AI search discoverability.
Overseeing strategic frameworks for AI Search readiness ensuring content and technical foundations are optimized for SGE voice and emerging search experiences.
Partnering with Analytics leadership to evolve AI visibility measurement model share of voice and establish predictive ROI frameworks.
Integrating AI-driven insights into forecasting prioritization and creative planning across Earned channels.
Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders.
Defining processes governance and playbooks that enable seamless collaboration between SEO and Content teams.
Championing holistic integration across Paid Media programs ensuring consistent consumer journeys.
Managing fully-integrated digital campaigns utilizing cross-channel insights
Partnering with client and internal Product Data and Engineering teams to enhance technical infrastructure and reporting automation.
Leading cross-functional planning across key content activations.
Providing executive-level oversight of campaign ideation launch and measurement to maintain excellence in execution
Identifying and capturing new organic growth opportunities.
Launching robust content hubs in partnership with Content Digital Experience and Brand teams
Developing an organic App Store Optimization strategy and ongoing testing matrix
Consulting on financial modeling investment pacing and multi-year forecasting in collaboration with client finance partners.
Supporting business development through executive-level presentations thought leadership and strategic advisory for expansion opportunities.

You Must Have

710 years of experience leading Earned & Owned Media programs across SEO Content or adjacent digital channels.
3 years agency experience in a client-facing role
Category experience within travel loyalty or large-scale consumer service industries is required.
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and advanced organic analytics
Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
Strong cross-functional collaboration skills able to unify teams across marketing product and data disciplines
Exceptional presentation and executive communication skills; confident advising senior client leadership
Advanced proficiency in forecasting modeling and performance storytelling

Wpromote is committed to bringing together individuals from different backgrounds and perspectives providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive feel a sense of belonging and do impactful work together. As an equal opportunity employer we prohibit any unlawful discrimination against a job applicant on the basis of their race color religion gender gender identity gender expression sexual orientation national origin family or parental status disability* age veteran status or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify or if you believe that your employer has violated its E-Verify responsibilities please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

The RoleWere looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross-functional team spanning SEO Content Marketing and Strategy initiatives all focused on helping the client redefine organic discoverability customer engagement and...