Salesforce Marketing Cloud Specialist
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Req Id:426976
At Bell we do more than build world-class networks develop innovative services and create original multiplatform media content we advance how Canadians connect with each other and the world.
If youre ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness we want you on the Bell team.
The Bell Mobility team offers the best and latest mobile devices wireless services and Internet of Things solutions to consumer and business customers with the top speeds coverage and reliability on Canadas Best National Network. We love to innovate embrace big challenges and live for the newest technology
Summary
We are seeking a skilled and detail-oriented Salesforce Marketing Cloud Specialist to join a dynamic team. You will be responsible for leveraging the full capabilities of Salesforce Marketing Cloud (SFMC) to plan build execute and optimize multi-channel CRM campaigns for mobility and home services targeting both B2C and B2B segments across Bell Virgin and Lucky Mobile. This role requires a strong technical understanding of Salesforce Marketing Cloud along with a strategic mindset to drive customer engagement and achieve marketing goals for a complex product and customer landscape.
Key Responsibilities
- Plan build test and deploy email SMS and MMS marketing campaigns journeys and automations within Salesforce Marketing Cloud for mobility and home services targeting B2C and B2B audiences across Bell Virgin and Lucky Mobile brands.
- Utilize SFMC tools including Email Studio Content Builder Automation Studio Journey Builder and Mobile Studio to execute sophisticated multi-channel campaigns.
- Collaborate with cross-functional teams to translate campaign requirements into robust technical SFMC solutions understanding the unique needs of each segment and service line.
- Monitor campaign performance analyze results and provide actionable insights for optimization to drive continuous improvement and ROI.
- Troubleshoot and resolve technical issues related to SFMC campaign execution for a diverse range of campaign types while maintaining campaign timelines and quality standards.
- Stay current with new SFMC features best practices and industry trends particularly those relevant to telecommunications and multi-segment marketing.
- Develop and maintain SFMC documentation and training materials to support knowledge transfer and operational excellence.
- Partner with data and analytics teams to ensure segmentation strategies and testing plans align with performance insights and business objectives.
- Document campaign architectures automations and operational handoffs so cross-functional partners can support execution continuity.
Critical Qualifications
- Bachelors degree in Marketing Computer Science Business or a related field or equivalent practical experience.
- 2-4 years of hands-on experience as a Salesforce Marketing Cloud Specialist or Administrator with demonstrable experience working on campaigns for both B2C and B2B segments in enterprise environments.
- Proven experience building and managing campaigns using SFMC tools (Journey Builder Automation Studio Email Studio Content Builder) with examples of complex journeys and segmentation strategies.
- Strong understanding of email marketing best practices including deliverability CAN-SPAM compliance and optimization techniques.
- Experience with data segmentation audience management and personalization within SFMC with a proven ability to segment for diverse customer types and product interests using SQL queries.
- Familiarity with HTML CSS and AMPscript for email development is a strong asset.
- Excellent analytical skills and the ability to interpret campaign data to drive improvements and present findings to stakeholders.
- Strong problem-solving abilities and attention to detail with the ability to manage multiple campaigns simultaneously.
- Ability to work effectively in a collaborative team environment and communicate technical concepts to non-technical stakeholders.
- Comfortable operating in a fast-paced matrixed environment with multiple stakeholders and shifting priorities.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g. Marketing Cloud Email Specialist Marketing Cloud Administrator) are highly desirable.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status:Regular - Full Time
Job Location: Canada : Ontario : Toronto
Canada : Ontario : Mississauga
Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 11/30/2025
For work arrangements that are Hybrid successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy positive and thriving workplace. As part of our team youll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us youll be eligible for medical dental vision and mental health benefits that you can tailor to your specific needs. Plus as a Bell team member youll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued respected supported and that they belong.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect use and disclose your personal information.
Created: CanadaON Toronto
Bellone of Canadas Top 100 Employers.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Canada’s largest communications company, BCE leads the industry in providing advanced broadband communications networks and services to consumers and business customers across the country.
