Marketing Manager

Marketing Manager

AboutFSI

FSI isHealthcares Leading CMMS a software company helping hospitals and health systems manage facilities and clinical assets more efficiently. From maintenance and compliance to asset lifecycle analytics our platform empowers healthcare professionals to deliver safer more reliable environments for patients. Learn more at.

We work directly with our customers to build customized modern technology that fits their complex 2020 FSI received significant investments to grow and expand on the foundationestablishedsince the company began in 2002. We believe our most exciting chapter is just beginning andwerelooking for talent that wants to make an impact. Ifyourelooking for a fast-paced innovative community with a team focused on collaboration and empowerment through technology we encourage you to get in touch.

Your role

TheMarketing Managerplays a key role in shaping and executing FSIs go-to-market strategy across campaigns content events and product launches. This mid-level position blends strategy and hands-on execution ideal for a marketerwho iscomfortable owning projectsfromstart to finish;coordinating cross-functional teams and driving measurable growth in leads engagement and brand visibility.

As part of the Growth Team reporting directly to the Director of Marketingyoullhelp build awareness around FSIs platform supporta robust events strategyand collaborate closely with Sales Customer Solutions andProduct teams to deliver data-driven marketing initiatives that support pipeline growthand retention goals.

Your responsibilities

Campaign Strategy & Execution

• Plan and execute integrated marketing campaigns across emailpaid adssocial and events.

• Partner with Growth departmentsto create campaigns aligned with growth goals and customer needs.

• Manage marketing calendars timelines and deliverables for major launches and initiatives.

• Optimizecampaigns through A/B testing analytics and performance insights.

Content & Messaging

• Collaborate with internal and external partners to produce case studies blog postsemail nurturecontent and landing pages all content that ladders up to ongoing campaigns.

• Act as player/coach we wantyouto bothproduceand review contentas the main gatekeeper for FSI content ensuring our words speak to the writeaudiences.

• Ensurebrand voiceanddesignare consistentacross all marketing materials and channels.

• Support product positioning and storytelling around FSIs healthcare technology solutions.

Events & Field Marketing

• Work with the Events Specialist to promote and support mobile and regional events

• Manage pre- and post-event campaigns lead follow-up workflows and ROI tracking.

• Contribute to promotional assets signage and digital materials

Analytics & Optimization

• Track key performance indicators (leads MQLSQL conversion campaign ROI).

• Monitor web and campaign analytics using HubSpot Google Analytics and CRM dashboards.

• Provide monthly reporting and insightstoMarketing and Sales leadership.

Qualifications

Required:

• 57 years of experience in marketing preferably in B2B SaaS healthcare or technology.

• Strong project management and organizational skills abilityto handle multiple campaigns simultaneously.

• Excellent written and verbal communication skills this person works both with internal and external individuals at a fast-paced and professional level

• Proficiencyin HubSpot (or similar marketing automation platform) CRM systems (Hubspota plus) and analytics tools.

• Experience managing social media paid digital ads or event promotion campaigns.

• Comfortable with both strategy and hands-on execution.

Preferred:

• Experience marketing to healthcare facilities management orhealthcare technology management (HTM)audiences.

• Familiarity with SEO PPC or content-driven lead generation.

• Strong analytical mindset and comfort working with data to inform decisions.

• Experience coordinating cross-functional campaigns involvingRevenue teamsevents and digital channels.

WhatYoullGain:

• Ownership of major marketing initiatives that directlyimpactcompany growth.

• A collaborative fast-moving environment that values creativity and execution equally.

• Exposure to multiplefacetsof marketing events content analytics and automation.

• Competitive benefits and growth opportunities within a supportive team-driven culture.

Work Location:
We are a remote-first team. Occasional travel: Revenue/Marketing meetingsconferencesand events.

Compensation:
The compensation offered for this position will be based upon relevant experience qualifications and work location. The expected salary range for this role is $85000-$90000annually.

We look forward to hearing from you!

Dontmeet all the requirementsWereall on a journey to learn constantly and have areas to develop. If you bring some of the above skills to the table and are still developing in others please apply. Learning and experienceisnta one-way path ifyou believe you have the background needed to make an impact in this rolewedlove to hear from you.

FSI is an Equal Opportunity Employer:

We are committed to fostering a diverse inclusive environment and to encourage these values in everyone on our team. We provide an environment of mutual respect where opportunities are available without regard to race color religion sex pregnancy (including childbirth lactation and related medical conditions) national origin age physical and mental disability marital status sexual orientation gender identity gender expression geneticinformation (including characteristics and testing) military and veteran status and any other characteristic protected by applicable law. We believe that diversity and inclusion for people from allwalks of lifeare key to our success as a company.