T&T-Customer-M&C-Consultant | Brand Strategy | Bengaluru |

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Deloittes Technology & Transformation practice can help you uncover and unlock the value buried deep inside vast amounts of data. Our global network provides strategic guidance and implementation services to help companies manage data from disparate sources and convert it into accurate actionable information that can support fact-driven decision-making and generate an insight-driven advantage. Our practice addresses the continuum of opportunities in business intelligence & visualization data management performance management and next-generation analytics and technologies including big data cloud cognitive and machine learning.

Role:Brand Strategy

Location: Bengaluru / Mumbai / Delhi

Experience: 3-5 years

Minimum Qualifications: Bachelors degree

Social listening & digital analytics

About the Job:

We are seeking a seasoned social media analytics consultant with detailed experience in social media strategy analytics and data-driven optimization. This role goes beyond execution it focuses on designing measurement frameworks researching consumer behaviour and delivering insights that influence brand positioning campaign effectiveness and business growth. As a consultant you will act as the bridge between data content and strategy guiding both internal teams and client stakeholders on how to maximise ROI from social media investment.

Responsibilities:

Social listening

• Develop and implement social listening frameworks to track brand mentions sentiment and consumer conversations across channels
• Monitor cultural competitive and industry trends to provide early-warning signals and opportunity mapping
• Lead consumer behaviour research using digital and social data to uncover audience needs motivations and pain points
• Leverage tools like Brandwatch Talkwalker Meltwater Sprinklr for advanced listening and reporting

Social media strategy & consulting

• Develop and implement social media measurement frameworks aligned with business objectives across channels
• Support with digital performance campaign effectiveness and future roadmap
• Build social media analytics models that tie directly to customer journey and business outcomes (leads sales awareness reputation)
• Create social listening and sentiment analysis frameworks to inform brand strategy

Advanced analytics & insights

• Drive advanced reporting beyond vanity metrics including attribution modelling cohort analysis and ROI measurement
• Build dashboards (Power BI/Tableau/Google Data Studio) for real-time visibility
• Conduct deep-dive analyses on campaigns competitor performance and market trends and translate complex data into actionable recommendations

Content & performance optimization

• Partner with varied teams to optimize performance across channels
• Guide experimentation frameworks (A/B testing multivariate testing creative heat-mapping)
• Define KPIs for different content types (thought leadership product launches employer branding etc.)
• Identify content opportunities based on audience behaviour and sentiment analysis

Campaign leadership & governance

• Provide end-to-end campaign consulting from planning to execution review
• Set up governance models for publishing monitoring and crisis management
• Establish best practices for organic and paid performance integration
• Align social media analytics with overall digital ecosystem (SEO paid ads CRM website traffic)

Requirements:

• 4 years of experience in social media analytics digital strategy
• Proven expertise in analysing social media data and connecting it to business outcomes
• Proficiency in analytics platforms (Meta Insights LinkedIn Analytics Sprout Social Brandwatch Talkwalker Google Analytics Tableau Power BI)
• Strong understanding of organic paid social integration attribution models and ROI frameworks
• Experience in managing large-scale campaigns across geographies and industries
• Exceptional communication and storytelling skills able to translate numbers into narratives

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