Marketing KAM
Share
Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
The Marketing KAM is responsible for executing Novaments 360 Prospecting model ensuring our clients receive consistent audience growth education and CRM optimization. This role blends sales intelligence marketing strategy graphic design and community management to create a full-cycle prospecting engine.
The ideal candidate is both analytical and creativeable to research generate leads design compelling content and manage digital communities in a unified strategy that drives engagement and pipeline growth; additionally this position needs to feel comfortable servicing several accounts during the remote 40 hour per week.
Key Responsibilities
1. Sales Intelligence & Lead Research
- Identify and segment target audiences based on client industry geography and buyer profiles.
- Use lead generation tools (e.g. Apollo LinkedIn Sales Navigator Lusha Clay) to build qualified databases.
- Maintain data accuracy and implement enrichment verification processes before CRM insertion.
2. Lead Generation & Outreach Support
- Populate and structure lead lists aligned to each clients ICP (Ideal Customer Profile).
- Support automated outreach workflows (email social media engagement touchpoints events etc.).
- Track lead performance and recommend optimizations based on data.
3. Marketing Strategy Execution
- Create weekly content strategies aligned with each clients value propositions.
- Plan newsletter themes social media topics and educational content.
- Align communication with broader business goals positioning and brand tone.
- Analyze content performance and adjust strategy based on analytics.
4. Graphic Design & Webdesign Management
- Design visuals for newsletters social media posts carousels and marketing campaigns.
- Support optimize and maintain clientswebsites using Wix or similar tools
- Ensure designs are aligned with brand guidelines modern trends and engagement best practices.
- Produce templates to streamline recurring content cycles.
5. Community Management & Audience Engagement
- Manage and interact with communities across social platforms.
- Respond to comments messages and relevant industry threads on behalf of clients.
- Track engagement metrics and provide weekly insights.
- Nurture online communities to increase visibility reach and trust.
6. CRM Management
- Input categorize and enrich data inside client CRMs (HubSpot Salesforce etc.)
- Maintain CRM cleanliness by removing duplicates updating statuses and completing missing fields.
- Maintain workflows and automation rules to ensure leads move smoothly through the pipeline.
- Provide monthly CRM reports.
Key Skills & Competencies
Technical Skills
- Experience with lead gen tools: Apollo Sales Navigator Lusha Clay ZoomInfo (optional).
- CRM proficiency (HubSpot or similar; Salesforce is a plus).
- Graphic design (Canva required; Adobe suite is a plus).
- Webdesign (Wix Wordpress etc)
- Social media management tools (Hootsuite Buffer Metricool).
- Email marketing tools (Mailchimp Brevo HubSpot Marketing Hub).
Core Competencies
- Strong analytical and research skills.
- Creative thinking for content and design.
- High attention to detail for CRM and data work.
- Ability to juggle multiple clients and deadlines.
- Understanding of B2B marketing and buyer psychology.
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
