Director of Brand Marketing
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Job Location:
Greenville, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
At Southern Tide our mission is to share our love for the coastal lifestyle through premium products experiences and service.
We offer competitive benefits packages which may include generous vacation policy health and wellness coverage 401k with company match discounted stock purchasing options for education reimbursement and amazing product discounts!
The Director Marketing Brand and Creative Content is responsible for leading and managing the creative development and execution of the Companys brand and visual imagery. Be the authority on the brand and visual positioning of Southern Tide. S/He will partner with Product team to enhance planning capabilities communication and operational cohesion across print digital and retail outlets as well as manage the marketing calendars and plans. This role provides leadership to the Marketing team and works closely with the Product team to ensure cohesion and consistency of Southern Tides brand experience.Crew Position:
- In partnership with VP Product develop a strategy for all brand imagery creative content PR and events. Be the authority on the brand positioning and lead branding discussions for projects photoshoots etc.
- Utilize data to deeply understand the Southern Tide customer and to create brand messages and creative content that ultimately drive sales growth.
- Work with the VP Product and Digital Marketing COE to plan the communication and content calendar. Identify the key stories to be presented through the campaign shoot the website PR efforts sales team through the look book with our customers and consumers etc.
- Lead and manage the Brand and Creative Content team in the development and execution of visual imagery (lifestyle studio product) and creative content (catalogs point of sale emails etc) to create content resonates with the Southern Tide customer and drives sales growth.
- Manage Brand and Content team in the calendar development execution and timely delivery of printed (example: catalogs) and digital campaigns.
- In partnership with COE develop and implement metrics for measuring results to prove the effectiveness of the visual assets as a tool that drives sales.
- Work with the Southern Tide PR firm of record to develop the yearly public relations strategy.
- Manage implementation of the public relations strategy and implement metrics for measuring results.
- Oversee and manage the development and execution of brand events (tailgate tour press events etc) that involve showcasing product.
- Lead manage and develop the Brand and content creation team. Build teamwork monitor and evaluate the performance and contributions in attaining business goals and objectives and provide feedback and development opportunities as appropriate.
This Company is an equal opportunity employer and does not discriminate against qualified applicant based on race color sex gender gender identity gender expression religious creed sexual orientation pregnancy national origin ancestry age military and veteran status marital status physical or mental disability protected medical condition genetic information reproductive health decision-making lawful off-duty use of marijuana any other characteristic protected by law or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application please contact the location you are applying to or contact us at 1-.
U.S. EEOC:Know Your Rights
Southern Tide participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.
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Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
This is the public website for Oxford Industries, Inc., a publicly traded company (NYSE OXM) headquarted in Atlanta GA USA. Our key strategy is to own brands that make people happy. Founded in 1942, our history proves our ability to embrace change, innovate, and deliver value over the ... View more
