Sr Director, Media Strategy

At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.

Job Description

About the Role:
At Gilead Media Excellence is a strategic driver of digital transformation and customer engagement. As Senior Director Media Excellence you will lead the development and execution of Gileads U.S. Commercial media strategyensuring it is future-ready data-driven and aligned with business objectives. Leading the enterprise media strategy will include agency and strategic partner management. This role is pivotal in strengthening the connection between science storytelling and patient engagement while advancing health equity and delivering superior experiences across the patient and HCP journey.
You will oversee media strategy governance and innovation within the Digital Media & Experience Strategy team and lead a high-performing team of channel experts across programmatic social search and audience management. Your leadership will foster collaboration with cross-functional teams agencies and media/data partners to ensure Gileads media investments deliver measurable business impact.

Key Responsibilities

Define and evolve Gileads enterprise media strategy embedding innovation digital-first mindset and alignment with business goals.

Establish best-in-class standards for planning buying measurement and optimization across all media channels.

Build and nurture strategic partnerships with U.S. brand teams and digital strategists to deliver world-class media capabilities through your team and agency partners.

Oversee the creation and continuous refinement of media plans measurement frameworks and optimization strategies to maximize performance and ROI.

Manage and optimize media agency relationships ensuring timely compliant delivery of milestones proper staffing and high-quality strategic recommendations and execution.

Act as the subject matter expert on media best practices processes and systems driving continuous improvement in paid media quality and operational excellence.

Oversight of strategic media vendor partnerships across the enterprise

Implement data-driven planning and execution: Via novel data sets inclusive of first-party data to future-proof audience strategies for greater engagement and impact utilizing platforms such as LiveRamp and Salesforce for advanced targeting and dynamic personalization.

Champion new ways of working and pilots that advance new media capabilities in the ever changing space of media and AI.

Collaborate on the enterprise media measurement strategy establishing unified KPIs and frameworks for cross-channel performance reporting MMM and MTA.

Drive media literacy and upskilling through the Digital Academy curriculum fostering a culture of innovation and collaboration.

Leadership Responsibilities

Guide and develop a high-performing team of channel experts across programmatic social search and measurement disciplines.

Influence and collaborate effectively with stakeholders across the Commercial Organization to align on objectives and drive impact.

Foster a team culture that emphasizes collaboration innovation continuous improvement and high performance.

Develop and guide improved ways of working amongst cross-functional stakeholders and agency partners

Preferred Qualifications

• 12 years of progressive experience in media strategy digital marketing or marketing operations; pharma or regulated industries a plus.

• 3-5 years of proven people manager and leadership experience
• Proven leadership in managing agencies cross-functional teams and complex stakeholder environments.

• Expertise in data-driven marketing emerging technology platforms and AI-enabled media planning.

• Strong strategic thinking and analytical skills with the ability to translate insights into business impact.

• Media agency experience a plus along with experience across industries including Pharma
• Experience with large to small investment levels inclusive of broad reach channels and precision targeting

What Success Looks Like

A future-ready media ecosystem leveraging AI first-party data and advanced analytics for precision and impact.

Media investments consistently deliver measurable business growth and improved engagement tied to business objectives and supporting the needs of the brand teams.

Gilead is recognized as a leader in media innovation and responsible practices.

A high-performing team collaborative culture that drives continuous improvement and industry leadership.

The salary range for this position is:

Gilead considers a variety of factors when determining base compensation including experience qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus discretionary stock-based long-term incentives (eligibility may vary based on role) paid time off and a benefits package. Benefits include company-sponsored medical dental vision and life insurance plans*.

For additional benefits information visit:

Eligible employees may participate in benefit plans subject to the terms and conditions of the applicable plans.

For jobs in the United States:

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