Marketing Communications Consultant

Caterpillar has an exciting opportunity for a Marketing Communications Consultant to join our Digital Technology & Distribution (DT&D) Segment. This role will provide support for and analysis of marketing and promotions as well as liaison for external creative suppliers internal industry and regional marketing teams. Specifically this position supports talent acquisition including students and graduates management and production for our segment plus digital and commercial functional recruitment teams.

What you will do:

• Digital Technology & Distribution (DTD) Global Recruitment Marketing Support as the main point of contact & support across DTD segment plus Digital and Commercial functional teams for recruitment marketing across Students & Graduates Production Management & Support talent acquisition.

• Manage digital material creation (i.e. LinkedIn flyers) and physical material creation (i.e. buttons tickets t-shirts billboards banners) for segment talent acquisition.

• Responsible for all brand approvals visualizations of key messages & recruitment communications for segment TA.

• Run external paid media marketing campaigns including stakeholder meetings proposal submissions and partnerships with internal and external vendors to implementation.

• Communications support across talent acquisition team with creation of materials graphics videos and recruiter playbook.

• Run point for segment on projects and partnership with the centralized enterprise brand and social media teams.

• Support marketing and promotion efforts by coordinating logistics providing creative input and acting as a liaison for creative suppliers and internal industry teams.

• Provide recommendations and consultative approach to TA Partners for campaigns & marketing efforts for hiring

• Have a strong understanding of brand standards and best practices for content.

• Work with various Caterpillar teams on marketing and promotion projects.

• Manage the process of measuring impact of marketing campaigns and communicating those metrics.

• Update and develop relevant metrics dashboards for leadership and then use this knowledge to review and help guide media plans.

• Administer and manage our Enterprise Brand Analysis and consult with brand and industry teams on the use of that data to guide marketing messaging.

• There will be potential travel to recruiting events when needed.

• Have a high-level understanding of end customer needs that enables the incumbent to guide marketing messaging. Decisions made by this position are variable.

• Challenges include influencing marketing efforts of various industry teams and guiding execution of external creative suppliers.

• Conducting market/competitive research to identify new opportunities and industry trends.

• Monitor metrics to review the effectiveness of existing marketing tactics and benchmarking talent intelligence to stay ahead of what candidates are desiring

• Maintaining effective communications in the marketing department to discuss and align the marketing strategy to the changing business target.

What you have (Skills):

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Top candidates will also have:

• Bachelors degree in marketing communications business or a related field or equivalent experience

• 2 years of job-related experience working with marketing communications and/or recruitment marketing

• Strong communication and writing skills

• Experience working with international teams

• Solid project management skills including working across multiple time sensitive tasks for a variety of stakeholders

• Marketing experience

• Ability to maintain confidentiality

• Excellent interpersonal skills

Additional details:

• This position is ideally located in Peoria IL Chicago IL or Dallas TX.

• Relocation is not offered.

• Sponsorship is not offered.

• Travel up to 25%

What You Will Get

• Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
• Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical dental vision RX and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays.
• All qualified individuals - Including minorities females veterans and individuals with disabilities - are encouraged to apply.
  

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Final Details

Please frequently check the email associated with your application including the junk/spam folder as this is the primary correspondence method. If you wish to know the status of your application please use the candidate log-in on our career website as it will reflect any updates to your status.

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