Digital Marketing Specialist

Job Description

Job Description

• Industry/ Organization Type: Freight Forwarder
• Position Title: Digital Marketing &SEO Executive
• Working Location: Central Marymount
• Working Hours: 5 days (Mon-Fri: 8.45am - 6pm)
• Salary Package: Up to SGD 4500 Performance Bonus
• Duration: Permanent

Key Responsibilities

• Responsible for strengthening the SEO performance of our company websites and executing digital marketing initiatives to support business growth
• Managing content publication schedules helping to optimize content across various formats and supporting more advanced SEO tasks may involve content localization creating topic lists developing backlink strategies building landing pages managing digital assets and conducting competitor research
• Search Engine Optimization: Conduct keyword research including root keywords and long-tail keywords based on service verticals Organize keywords into strategic clusters for content planning Monitor and review SEO ranking progress on a periodic basis Set up analytics frameworks to track digital performance metrics
• Website Development & Management: Research and identify suitable domain and web hosting providers Assist in building website infrastructure and creating new website pages Maintain and update website content in line with best SEO practices
• Content Editing & Management: Edit articles and content by adding internal links meta descriptions anchor texts images and other SEO elements Proofread and fact-check all content to ensure accuracy and consistency Ensure uniformity in formatting tone fonts and visuals
• Copywriting: Create compelling copy for websites landing pages marketing materials and social media posts
• Data & Analytics: Set up tracking tools such as Google Analytics or Search Console Analyse SEO performance metrics and provide insights for continuous optimization

APPLY NOW!!!

• Min. Diploma in Marketing or Communications or related study
• Min. 1 year of experience in related field
• Familiar with SEO knowledge
• Hand on experience in Website & Content Management Systems (WordPress CMS Block Editor WPBakery or Elementor) SEO &Analytics Tools (Google Search Console / Google Analytics Google Keyword Planner / Ahrefs / SEMrush) Image Editing & Graphic Design Tools (Adobe Photoshop / Illustrator Affinity Photo / Designer Canva Microsoft Designer)
• Video Editing Tools (Adobe Premiere Pro DaVinci Resolve) is a plus

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