Director, Brand and Content Strategy

Director Brand & Content Strategy Remote

Intertek a leading provider of quality and safety solutions to many of the worlds top-recognized brands and companies is actively seeking a Director Brand & Content Strategy to join our People Assurance team in a remote capacity. This is a fantastic opportunity to grow a versatile career in brand strategy creative leadership and integrated B2B SaaS marketing.

Interteks People Assurance teams empower workforces to identify and close operational gaps and mitigate risk by assuring smart actions across organizations. Intertek Alchemy provides frontline worker training solutions for processors manufacturers packagers and distributors of all sizes. Intertek Wisetail provides a custom-branded training and communication platform with a complete learning management system that equips clients to grow and engage their workforce. Intertek is continually innovating to reduce risk for consumers brands and organizations across every sector worldwide. We are more than a Testing Inspection and Certification company we are a Total Quality Assurance provider.

Our Purpose: Bringing quality safety and sustainability to life.

What are we looking for

The Director Brand & Content Strategy is responsible for defining elevating and scaling the voice and narrative of People Assurance across Wisetail and Alchemy. This leader will build structured messaging frameworks guide cross-funnel storytelling and oversee the creative and content engine that powers integrated marketing campaigns.

What youll do:

• Establish and drive clear differentiated brand narratives for Wisetail and Alchemy moving beyond generic messaging to bold market-relevant viewpoints.
• Build a disciplined buyer-aligned content strategy that fuels cross-funnel demand generation programs.
• Lead the creation of high-value thought leadership case studies product content and sales enablement assets.
• Use AI and automation to scale content production and personalize messaging across buyer segments.
• Collaborate with Demand Generation to co-develop integrated campaign strategies with aligned messaging content and channels.
• Build content playbooks and frameworks that ensure campaign consistency across brands.
• Partner with Sales and Product Marketing to ensure top-funnel narratives connect seamlessly with later-stage assets.
• Work with Customer Success to surface customer stories and advocacy opportunities that enhance credibility.
• Own visual and verbal brand identity across all touchpoints ensuring consistency and clarity.
• Provide creative direction and oversee brand governance for all design and content outputs.
• Lead website strategy and rebuilds for Wisetail and Alchemy optimizing for messaging conversion SEO and buyer experience.
• Manage and mentor a cross-functional team of content strategists and designers while optimizing agency partnerships.
• Establish workflows and alignment across Demand Gen and Product Marketing to deliver coordinated messaging and creative.
• Define performance metrics connecting content and creative efforts to engagement pipeline acceleration and revenue impact.

What Success Looks Like

Within 6 months:

• Clear differentiated brand narratives for Wisetail and Alchemy are in market replacing generic messaging with sharp points of view.
• A unified content strategy is established that directly supports demand gen sales and customer marketing.
• Website rebuild roadmaps for both Wisetail and Alchemy are defined with cross-functional alignment and partners identified.

Within 12 months:

• Modernized Wisetail and Alchemy websites launch with refined messaging improved user journeys and optimized conversion paths.
• Content is measurably contributing to pipeline acceleration and influencing revenue.
• A clear shift from random acts of content to disciplined scalable buyer-aligned content creation is visible across the organization.

Minimum Requirements & Qualifications:

• Bachelors degree in Marketing Communications Business or related field.
• 10 years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M).
• Demonstrated ability to lead brand and content strategy across buyer journeys and funnel stages.
• Strong understanding of integrated marketing and collaboration with demand generation teams.
• Successful track record developing brand narratives and content strategies that drive measurable business outcomes.
• Experience with website rebuilds agency/vendor management SEO alignment and content planning.
• Comfortable leveraging AI and automation tools for content development and insights.
• Strong collaboration skills across brand demand gen product marketing sales and customer success.
• Ability to turn generic messaging into sharp differentiated POVs.
• Travel: 515%
• This is a remote position; applicants must reside in and be legally authorized to work in the United States.

Preferred Requirements & Qualifications:

• Experience in training compliance LMS or related industries.
• Experience working within multi-brand portfolios or complex B2B ecosystems.

Benefits Information

In addition to competitive compensation packages when working with Intertek you can expect benefits including medical dental vision life disability 401(k) with company match generous vacation / sick time (PTO) tuition reimbursement and more.

Intertek: Total Quality. Assured.

Intertek is a world leader in the Quality Assurance market with a proven high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion pace and precision we work to exceed our customers expectations while engaging with our employees to be 10X in their performance and professional growth.

Intertek is a drug-free workplace. As a condition of employment certain positions may be required to pass a pre-employment drug test based on the type of work that will be performed.

We Value Diversity

Interteks network of phenomenal peopleare our greatest assets and the diversity they bring fuels our success. Intertek is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status or other legally protected characteristics.

For individuals with disabilities who would like to request accommodation or who need assistance applying please emailor call 1- (option #5) to speak with a member of the HR Department.

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