Global Brand Campaign Lead (9 month FTC)
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Wise is launching a major brand campaign to leverage the global excitement of the 2026 World Cup hosted across the USA Canada and Mexico. The goal is to drive growth activation and engagement for the Wise Card positioning it as the essential cost-effective and secure money solution for both fans travelling to the games and for the millions of global viewers watching from home.
We are seeking an experienced and dynamic Brand Campaign Manager on a contract basis to lead the planning execution and optimisation of this flagship 2026 World Cup campaign. You will be the central project owner responsible for coordinating all moving parts managing stakeholders across the business and ensuring the campaign is delivered on time on budget and against its core objectives.
Key Responsibilities
- End-to-End Project Management: Own the campaign from concept to completion. Develop the master project plan manage timelines allocate resources and oversee the entire execution.
- Cross-Functional Coordination: Act as the primary point of contact for all internal teams. You will coordinate efforts across:
- Product and Commercial: Work closely with our card teams who manage the Visa relationship around any product changes (eg card designs) or co-marketing we should activate eg competitions
- Media (Paid & OOH): Work with the media team to plan and execute activations in key markets (USA Canada Australia UK etc.).
- Content & Blog: Oversee the creation of the Ultimate Fans Guide content series and other blog content.
- PR & Communications: Align on PR outreach stunts and activations targeting finance and travel publications.
- Influencer Marketing: Collaborate with the influencer team to manage relationships with football-focused influencers and potential ambassadors (pundits ex-players).
- Local Events: Concept and then deliver the planning and execution of in-market events such as viewing parties.
- Campaign Execution: Drive the delivery of all planned initiatives including custom card designs real-time rate alerts media activations and PR stunts.
- Performance Tracking & Reporting: Define campaign KPIs and regularly track performance against the three core objectives:
1. Customer Acquisition (New card activations)
2. Retention & Re-engagement (Card spend volume)
3. Brand Awareness & Consideration
- Budget Management: Manage the dedicated campaign budget ensuring efficient spend and tracking all costs.
- Stakeholder Management: Provide regular progress reports and updates to key stakeholders (including campaign RACI leads) and senior leadership.
Qualifications :
Essential:
- Proven experience (8 years) in brand marketing with a strong track record of managing large-scale integrated brand campaigns from start to finish.
- Exceptional project management and organisational skills; you must be able to manage multiple complex workstreams simultaneously.
- Demonstrable experience in cross-functional coordination with the ability to influence and collaborate effectively with diverse teams (PR Media Content Product etc.).
- Experience managing third party agencies as well as influencing internal teams
- Experience across a wide range of marketing channels including digital OOH PR content and influencer.
- Strong analytical skills with experience in setting KPIs tracking campaign performance and optimising based on data.
- Proactive self-starting attitudeyou can take a high-level plan and drive it forward independently.
Desirable (Nice-to-Have): - Experience in fintech payments or a high-growth tech company.
- Previous experience with sports marketing or leveraging major cultural events (e.g. World Cup Olympics).
- Experience with international campaigns targeting multiple global markets.
- Familiarity with targeting both at-home (global viewers) and in-market (travellers) audiences.
Additional Information :
Were people without borders without judgment or prejudice too. We want to work with the best people no matter their background. So if youre passionate about learning new things and keen to join our mission youll fit right in.
Also qualifications arent that important to us. If youve got great experience and youre great at articulating your thinking wed like to hear from you.
And because we believe that diverse teams build better products wed especially love to hear from you if youre from an under-represented demographic.
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cro ... View more
