Senior Brand Manager Whiskey Education

London - UK

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Chivas Brothers Ltd

Senior Brand Manager Speciality Whisky Education 12 MTH FTC

Your Manager: Jacques-Henri Brive

Team: Brand Advocacy and Prestige Acceleration

Location: London and/or Glasgow We operate a hybrid working approach which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses:

Pernod Ricard UK which markets sells and distributes our products in the UK market
Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio
Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.
The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team - 12 Month Fixed Term Contract

This position sits in our Chivas Brothers business. At Chivas Brothers our 1600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.

Your mission

As Senior Brand Manager Whisky Education you will work on the strategic development management and activation of global education programmes across the Single Malt portfolio. As a key team member of the Speciality Whisk(e)y Education & Advocacy team reporting to the Head of Marketing - responsible for shaping how our brands are understood enjoyed & celebrated. Youll be the architect of storytelling ensuring our brands connect meaningfully with influencers consumers & customers around the world.

Who youll be working with

Internally youll work with Brand Teams Brand Advocacy Team (BAT) Brand Homes (The Glenlivet Aberlour & Scapa) Marketing Commercial PR and regional market teams.

Externally your contacts will be include trade professionals on-trade influencers whisky educators industry communities and event organisers.

Key Accountabilities

Develop Education Strategy & Content

Set clear goals KPIs and performance standards aligned with brand and commercial priorities.

Foster a collaborative and creative team culture.

Facilitate ambassador training inward visits and cross-market knowledge sharing

Lead roll out and ongoing management of Chivas Campus online portfolio education programme including resource bank for global ambassadors & rebranding Speyside training academy

Develop ongoing partnership with Edinburgh Whisky Academy exploring possible certificate and diploma level courses and global opportunities for senior ambassadors

Collaborate with product architecture teams to build a global education strategy for trade internal stakeholders and consumers.

Create engaging scalable training content across in-person digital and hybrid channels.

Ensure brand education assets reflect authenticity and heritage.

Build long-term relationships with industry professionals and whisky communities.

Equip ambassadors with world-class tools for tastings distillery visits and thought leadership.

Ensure Global Alignment & Execution

Tailor global strategies to market-specific needs.

Monitor execution for consistency impact and ROI.

Act as a connector between brand teams BAT and markets.

Champion Brand Experience & Thought Leadership

Oversee flagship education programmes.

Stay ahead of trends in spirits and luxury with a focus on digital and AI innovation.

Requirements/ Capabilities- 12 Month Fixed Term Contract

5 Years of proven experience in Whisky / & or Spirits Marketing

Strong understanding of consumer insights

Strategic thinker with creative storytelling and executional excellence

High cultural intelligence and collaborative mindset

Experience working on global education or ambassador programmes

Strong understanding of Single Malt Whisky and the spirits category

Experience in content development training and stakeholder engagement

Masterful brand storytelling and communication

Skilled in training delivery and facilitation

Strong stakeholder management and cross-functional collaboration

Digital fluency in education and CRM platforms

Experience in influencer and community engagement

Our mix of benefits

For your health we offer private medical insurance income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days annual holiday your employee pension share incentive plan season ticket loans payroll giving and more!

You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.

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Manager

Chivas Brothers LtdSenior Brand Manager Speciality Whisky Education 12 MTH FTC Your Manager: Jacques-Henri Brive Team: Brand Advocacy and Prestige AccelerationLocation: London and/or Glasgow We operate a hybrid working approach which allows you to manage your time between home and office.Be part of...