RetentionLifecycle Marketing Specialist

Berlin - Germany

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Seek a new challenge in an autonomous role where you can make a measurable impact. Arise is a popular weight loss app active worldwide with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is simple but ambitious: change lives by empowering people to become healthier and happier. We are looking for a results-driven professional who will take ownership of our user retention and lifecycle marketing efforts and help Arise reach its full potential as a leader in the Health & Fitness category. If you thrive in a structured environment with clear goals value precision in your work and enjoy collaborating with a focused international team while working remotely read on.

Tasks:

Work closely with the CEO to lead all user retention and lifecycle marketing activities ensuring smooth onboarding engagement and reactivation flows.
Plan organize and optimize lifecycle campaigns across email push and in-app channels including segmentation messaging and automation workflows.
Develop and maintain campaign calendars user journey maps lifecycle playbooks and SOPs.
Conduct cohort funnel and retention analyses; identify drop-off points and churn drivers; propose and implement improvements.
Manage quality assurance A/B testing and optimization of user journeys campaigns and internal processes.
Collaborate with UX/UI designers product development marketing and customer support to improve retention-focused features messaging and user experience.
Ensure compliance with GDPR unsubscribe management and messaging regulations.
Monitor and report on lifecycle KPIs (e.g. retention churn engagement) via dashboards; present findings to management and stakeholders.
Coordinate with external partners (e.g. CRM or ESP providers) and explore new retention channels and monetization opportunities.
Participate in strategic planning campaign prioritization and reactivation initiatives for lapsed users.

Were looking for someone with:

At least 2 years of professional experience in lifecycle marketing CRM or retention (app experience a plus)
Bachelors degree in marketing business or a data-related field preferred
Excellent command of English; German or Russian is a plus

Were a great match if you:

Can turn a user journey into a well-oiled machine that consistently delivers results
Prefer to work hands-on rather than delegating unnecessarily
Value autonomy but also thrive on working toward clearly defined targets
Work methodically maintain an overview at all times and can prioritize effectively
Are dependable disciplined and focused on solutions
Have no patience for needless bureaucracy or meetings that should have been emails

Benefits

A challenging but well-structured role with creative freedom
Flat hierarchies direct communication and close collaboration with the CEO
A friendly international team built on mutual trust and clear decision-making
The opportunity to contribute to an established financially stable start-up with a five-year track record
Flexible part-time schedule and fully remote position
Paid annual leave

Get in touch

If you can deliver measurable impact and help us reach our goals we want to hear from you. Apply with your CV and an informal cover letter explaining why you are a strong fit for this role.
Bernhard and Team

Tasks:

Work closely with the CEO to lead all user retention and lifecycle marketing activities ensuring smooth onboarding engagement and reactivation flows.
Plan organize and optimize lifecycle campaigns across email push and in-app channels including segmentation messaging and automation workflows.
Develop and maintain campaign calendars user journey maps lifecycle playbooks and SOPs.
Conduct cohort funnel and retention analyses; identify drop-off points and churn drivers; propose and implement improvements.
Manage quality assurance A/B testing and optimization of user journeys campaigns and internal processes.
Collaborate with UX/UI designers product development marketing and customer support to improve retention-focused features messaging and user experience.
Ensure compliance with GDPR unsubscribe management and messaging regulations.
Monitor and report on lifecycle KPIs (e.g. retention churn engagement) via dashboards; present findings to management and stakeholders.
Coordinate with external partners (e.g. CRM or ESP providers) and explore new retention channels and monetization opportunities.
Participate in strategic planning campaign prioritization and reactivation initiatives for lapsed users.

Were looking for someone with:

At least 2 years of professional experience in lifecycle marketing CRM or retention (app experience a plus)
Bachelors degree in marketing business or a data-related field preferred
Excellent command of English; German or Russian is a plus

Were a great match if you:

Can turn a user journey into a well-oiled machine that consistently delivers results
Prefer to work hands-on rather than delegating unnecessarily
Value autonomy but also thrive on working toward clearly defined targets
Work methodically maintain an overview at all times and can prioritize effectively
Are dependable disciplined and focused on solutions
Have no patience for needless bureaucracy or meetings that should have been emails

Benefits

A challenging but well-structured role with creative freedom
Flat hierarchies direct communication and close collaboration with the CEO
A friendly international team built on mutual trust and clear decision-making
The opportunity to contribute to an established financially stable start-up with a five-year track record
Flexible part-time schedule and fully remote position
Paid annual leave